Thought Industries pricing 2026: plans and costs
Quick pricing summary
- Lens Free: $0 no time limit
- Lens Pro: $499 month
- Lens Pro+: $999 month
- Lens Enterprise: Custom (custom quote)
- Worth noting: Prices shown are for Lens, the only product with published USD prices on this page. Academy plans (Starter, Professional, Enterprise) are sized with sales and show no public price, so they are not listed here.
Plans
Lens Free
$0 no time limit
- 1 seat
- 100 interactions per month
- 2 knowledge sources
- Public websites and PDFs
- Widget, MCP, API and AEO channels
- Connect your website and PDFs and add a widget
Lens Pro
$499 month
- 2 seats
- 200 interactions per month
- 4 knowledge sources
- Weekly knowledge source auto-sync
- 1 workspace
- Unlimited widgets, MCP and API
Lens Pro+
$999 month
- 4 seats
- 400 interactions per month
- 8 knowledge sources
- Daily knowledge source auto-sync
- 2 workspaces
- Unlimited widgets, MCP and API
Lens Enterprise
Custom custom quote
- Custom seats, interactions and knowledge sources
- Custom workspaces
- Daily AEO updates
- Premium support per contract
- Talk to sales for a quote
What you get on each plan
| Feature | Lens Free | Lens Pro | Lens Pro+ | Lens Enterprise |
|---|---|---|---|---|
| Seats | 1 | 2 | 4 | Custom |
| Interactions | 100/month | 200/month | 400/month | Custom |
| Knowledge sources | 2 | 4 | 8 | Custom |
| Knowledge sources types | Public sites + PDFs | All | All | All |
| Knowledge sources auto-sync | - | Weekly | Daily | Custom |
| Workspaces | 1 | 1 | 2 | Custom |
| Widgets | 1 | Unlimited | Unlimited | Unlimited |
| MCP | 1 | Unlimited | Unlimited | Unlimited |
| API | 1 | Unlimited | Unlimited | Unlimited |
| AEO updates | Manual | Weekly | Daily | Daily |
| Agents | Coming soon | Coming soon | Coming soon | Coming soon |
Thought Industries pricing vs alternatives
| Brand | Entry price | Free plan | Model | Best for | |
|---|---|---|---|---|---|
| Thought Industries | Free; paid from $499 / mo | Yes | Flat tiers | — | |
| TalentLMS | Free; paid from $119 / mo | Yes | Flat tiers | Growing businesses that need to launch training quickly and scale it across employees, partners and customers. | Compare → |
| Docebo | Contact sales | No | Usage-based | Enterprises and large organizations that run training for employees, customers, partners and members on one platform. | Compare → |
| Absorb LMS | — | — | — | Enterprises training employees, customers and partners on onboarding, compliance and upskilling | Compare → |
| LearnWorlds | $44 / mo | No · 30-day trial | Flat tiers | Training providers, course creators and NGOs that run branded or multi-client academies | Compare → |
List prices as published on www.thoughtindustries.com/pricing/. Totals are worked examples, not quotes.