ADP RUNPayroll, tax filing and basic HR for small businesses
vs
GustoPayroll
Comparison · Payroll · weekly run Nov 3
ADP RUN vs Gusto
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Gusto is the stronger AI pick in Payroll: it has a visibility score of 49.2 versus 12 for ADP RUN, and ranks ahead in 82% of the answers that name both.
Choose ADP RUN if…
- reliable and highly rated
- robust compliance across all 50 states
- scalable for growth
- hands-off automated payroll
Choose Gusto if…
- You want the brand AI engines rank higher (49.2 vs 12)
- AI answers describe it more positively (62% vs 50% positive)
- You need SOC 1 Type II or SOC 2 Type II or HIPAA coverage
- Intuitive, clean user interface
AI visibility side by side
Latest weekly run · Nov 3
| Metric | ADP RUN | Gusto |
|---|---|---|
| Visibility score | 12% | 49.2% |
| Change vs last week | New | New |
| Rank in Payroll | #11 | #1 |
| Share of voice | 4% | 11.4% |
| Mentions this run | 18 | 50 |
| Positive in AI answers | 50% | 62% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
ADP RUN 0pp · Gusto 0pp over 0 weekly runs.
Engine by engine
Gusto leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
ADP RUNGusto
Head to head in AI answers
17 engine answers name both brands
3ADP RUN ranked higher
14Gusto ranked higher
| Prompt | Engine | ADP RUN | Gusto |
|---|---|---|---|
| What are the best payroll tools in 2026? | ChatGPT | #7 | #1 |
| What are the best payroll tools in 2026? | AI Mode | #3 | #2 |
| Which payroll platform has the best reviews? | ChatGPT | #5 | #4 |
| Which payroll platform has the best reviews? | AI Mode | #4 | #2 |
| Which payroll platform has the best reviews? | Perplexity | #5 | #1 |
| Compare the leading payroll platforms | ChatGPT | #2 | #1 |
| Compare the leading payroll platforms | Perplexity | #9 | #1 |
| Alternatives to the most popular payroll platform | AI Mode | #8 | #1 |
| Alternatives to the most popular payroll platform | Perplexity | #5 | #1 |
| Best payroll platform with AI features | ChatGPT | #3 | #2 |
| Best payroll platform with AI features | Perplexity | #7 | #1 |
| Which payroll platform offers a free trial? | ChatGPT | #7 | #8 |
Features, pricing & fit
| Dimension | ADP RUN | Gusto |
|---|---|---|
| Deployment | Cloud-based | Cloud-based SaaS |
| Compliance | — | SOC 1 Type II, SOC 2 Type II, HIPAA |
| Support | Chat support | — |
| Founded | — | 2011 |
| Headquarters | Roseland, New Jersey (parent ADP) | 525 20th Street, San Francisco, CA 94107 |
| Employees | 5,000+ | — |
| Funding | — | Seed |
| Best for | Small businesses with 1 to 49 employees | U.S. small and midsize businesses |
Pros and cons
Themes from the AI answers that mention each brand
ADP RUN
- reliable and highly rated
- robust compliance across all 50 states
- scalable for growth
- hands-off automated payroll
- free months promotional offer
Gusto
- Intuitive, clean user interface
- Transparent, straightforward pricing
- Automated tax filing
- Robust built-in benefits administration
- Free setup and onboarding until running payroll
- Generally more expensive than alternatives
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “ADP RUN vs Gusto”, https://slateindex.ai/compare/adp-run-vs-gusto, data of Nov 3, 2026. Licence: CC BY 4.0.