ADP RUN alternatives: top competitors compared
Named alongside ADP RUN
GustoBest forU.S. small and midsize businesses94% of ADP RUN answersQuickBooks PayrollBest forSmall businesses that already use QuickBooks Online and want payroll reconciled with their books83% of ADP RUN answersADP Workforce Now72% of ADP RUN answersRipplingBest forCompanies wanting identity, device and access management tied directly to HR and payroll data67% of ADP RUN answers
Data from SlateIndex weekly runs
ADP RUN has a visibility score of 12 in Payroll, #11 of 46. AI answers that name ADP RUN most often also name these 4.
Quick reference
| Alternative | Best for | Starting price | Visibility | Key differentiator |
|---|---|---|---|---|
| Gusto | U.S. small and midsize businesses | — | 49.2% | — |
| QuickBooks Payroll | Small businesses that already use QuickBooks Online and want payroll reconciled with their books | — | 26.8% | Native integration with QuickBooks Online, so payroll reconciliation with the books largely disappears |
| ADP Workforce Now | — | — | 34% | — |
| Rippling | Companies wanting identity, device and access management tied directly to HR and payroll data | — | 28.7% | Access and device provisioning driven by a single source of truth for employee data shared across HR, IT and finance |
Alternative 1
Gusto vs ADP RUN →Gusto
Gusto suits u.S. small and midsize businesses.
Quick facts
- Pricing not available
- 49.2% visibility score · #1 in Payroll
Key features
- Gusto Payroll — Payroll and tax filing for U.S. small and midsize businesses.
- Gusto Benefits — Benefits administration, including health, 401(k) and voluntary life and disability coverage.
- Gusto HR — HR support for U.S. small and midsize businesses, including outsourced HR support added in 2026.
- Gusto Embedded — Payroll API that lets other software platforms offer Gusto payroll.
Gusto vs ADP RUN
| Dimension | Gusto | ADP RUN |
|---|---|---|
| Visibility score | 49.2% | 12% |
| Pricing model | — | — |
| Entry price | — | — |
| Free plan | — | — |
| Trial | — | — |
Pros
- Intuitive, clean user interface
- Transparent, straightforward pricing
- Automated tax filing
- Robust built-in benefits administration
- Free setup and onboarding until running payroll
Cons
- Generally more expensive than alternatives
Alternative 2
QuickBooks Payroll vs ADP RUN →QuickBooks Payroll
QuickBooks Payroll suits small businesses that already use QuickBooks Online and want payroll reconciled with their books.
Quick facts
- Pricing not available
- 26.8% visibility score · #4 in Payroll
Key features
- Payroll Core — Full-service US payroll with direct deposit.
- Premium — Adds same-day deposit, QuickBooks Time and HR support.
- Elite — Top plan, includes multi-state payroll.
- QuickBooks Time — Time tracking for payroll.
QuickBooks Payroll vs ADP RUN
| Dimension | QuickBooks Payroll | ADP RUN |
|---|---|---|
| Visibility score | 26.8% | 12% |
| Pricing model | — | — |
| Entry price | — | — |
| Free plan | — | — |
| Trial | — | — |
Pros
- Seamless integration with QuickBooks accounting and tax tools
- Over 800 third-party integrations and app connections
- Widely used payroll platform for small businesses
- Strong mobile app and bookkeeping synchronization
- Free 30-day trial
Cons
Alternative 3
ADP Workforce Now vs ADP RUN →ADP Workforce Now
ADP Workforce Now is ranked #2 in Payroll.
Quick facts
- Pricing not available
- 34% visibility score · #2 in Payroll
Key features
- Workforce Now IT Management — Links hiring, role changes and offboarding to device ordering, app access and security policies.
- ADP Assist — AI agents for employees, managers, HR and payroll practitioners, launched January 2026.
ADP Workforce Now vs ADP RUN
| Dimension | ADP Workforce Now | ADP RUN |
|---|---|---|
| Visibility score | 34% | 12% |
| Pricing model | — | — |
| Entry price | — | — |
| Free plan | — | — |
| Trial | — | — |
Pros
- Global scale and coverage in over 140 countries
- Robust compliance and tax engine
- Widely used, market-leading payroll provider
- Comprehensive HR and payroll platform for mid-sized and large businesses
Cons
- Custom quote model makes pricing hard to compare upfront
Alternative 4
Rippling vs ADP RUN →Rippling
Rippling suits companies wanting identity, device and access management tied directly to HR and payroll data.
Quick facts
- Pricing not available
- 28.7% visibility score · #3 in Payroll
- 600+ native integrations
Key features
- Identity and Access Management — Automatically updates app access, permissions and groups as roles change, with SSO and RPass.
- Device Management — Setup, configuration and software install across macOS, Windows, iOS and iPadOS.
- Inventory Management — Stores, ships and retrieves devices from procurement to buyback.
- Helpdesk — Automatically resolves employee IT requests.
Rippling vs ADP RUN
| Dimension | Rippling | ADP RUN |
|---|---|---|
| Visibility score | 28.7% | 12% |
| Pricing model | — | — |
| Entry price | — | — |
| Free plan | — | — |
| Trial | — | — |
Pros
- Unified HR, IT, and payroll in one automated system
- Strong user ratings from reviewers and analysts
- Recruiting tightly integrated with HR and payroll
- Ease of use and intuitive interface
- Expense management connected to HR and payroll
Cons
- Mandatory annual contracts with undisclosed discounts
- Custom quotes make pricing hard to compare
How to choose
Match the pricing model to your cost driver: headcount, usage or features.
| Platform | Pricing model | Starting price |
|---|---|---|
| ADP RUN | — | — |
| Gusto | — | — |
| QuickBooks Payroll | — | — |
| ADP Workforce Now | — | — |
| Rippling | — | — |
More alternatives
Ranked by how often AI answers name them alongside ADP RUN in the latest weekly run.