Ahrefs vs BrightEdge

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Ahrefs is the stronger AI pick in SEO Tools: it has a visibility score of 56 versus 5.4 for BrightEdge, and ranks ahead in 67% of the answers that name both.

Choose Ahrefs if…

You want the brand AI engines rank higher (56 vs 5.4)
AI answers describe it more positively (49% vs 33% positive)
You need ISO 27001 coverage
Strong backlink analysis and index

Choose BrightEdge if…

You need ISO/IEC 42001:2023 certified or ISO/IEC 27001:2022 or ISO/IEC 27701:2019 or NIST Cybersecurity Framework conformance or EU-U.S. Data Privacy Framework coverage
You prefer a larger, established vendor (501–1,000 employees)
Real-time market intent discovery
Global and local tracking

AI visibility side by side

Latest weekly run · Nov 2

Metric	Ahrefs	BrightEdge
Visibility score	56%	5.4%
Change vs last week	New	New
Rank in SEO Tools	#2	#14
Share of voice	12%	1.7%
Mentions this run	61	9
Positive in AI answers	49%	33%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Ahrefs 0pp · BrightEdge 0pp over 0 weekly runs.

Engine by engine

Ahrefs leads on 3 of 3 engines

ChatGPT

67.2%

7.2%

AI Mode

62%

5.2%

Perplexity

38.9%

3.9%

AhrefsBrightEdge

Head to head in AI answers

9 engine answers name both brands

6Ahrefs ranked higher

3BrightEdge ranked higher

Prompt	Engine	Ahrefs	BrightEdge
How long does it take to roll out an SEO tool?	AI Mode	#2	#3
Top SEO tool options for B2B SaaS companies	Perplexity	#4	#10
Best SEO tool for enterprise	ChatGPT	#6	#2
Best SEO tool for enterprise	AI Mode	#5	#3
Best SEO tool for enterprise	Perplexity	#4	#7
Which SEO Tools vendors do analysts recommend?	ChatGPT	#6	#2
Which SEO Tools vendors do analysts recommend?	Perplexity	#2	#8
Official website of the top SEO tool vendors	ChatGPT	#2	#14
Official website of the top SEO tool vendors	Perplexity	#2	#14

Features, pricing & fit

Dimension	Ahrefs	BrightEdge
Pricing model	Flat tiers	—
Entry price	Free; paid from $29 / mo	—
Free plan	Yes	—
Deployment	SaaS	Cloud SaaS
Compliance	ISO 27001	ISO/IEC 42001:2023 certified, ISO/IEC 27001:2022, ISO/IEC 27701:2019, NIST Cybersecurity Framework conformance, EU-U.S. Data Privacy Framework
Support	Customer support five days a week, Academy courses and certification, Webinars and AMAs, YouTube tutorials	Customer success team of search experts from day one, Team support that walks users through the tools and strategy
Founded	2010	2007
Headquarters	Singapore	Foster City, California, United States
Employees	51–200	501–1,000
Funding	Bootstrapped	$42.8M Series D led by Insight Venture Partners
Best for	Freelance SEOs, marketing consultants, and lean in-house marketing teams, from small businesses to Fortune 500 teams.	Enterprise and midsize marketing teams that want SEO and AI search visibility managed in one workflow.