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Ahrefs

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Make your business discoverable, in search, AI, and beyond.

SEO ToolsSingapore51–200 employeesFounded 2010

#2 of 58 in SEO Tools49% positive in AI answers

Track this brand Visit websiteCompare alternatives
Visibility score
56%
New vs last week
Weekly run · Nov 2

Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run

  • Ahrefs ranks #2 of 58 in SEO Tools with an AI visibility score of 56 (SlateIndex, Nov 2, 2026).
  • Ahrefs is most visible on ChatGPT (67.2) and least on Perplexity (38.9).
  • AI engines name Ahrefs in 30 of the 60 SEO Tools buyer prompts SlateIndex tracks.
  • semrush.com is the source AI engines cite most in answers about Ahrefs, with 31 citations.

About

Company details for Ahrefs

Ahrefs is an SEO and AI marketing platform built on its own web index. It covers keyword and site research, competitor analysis, rank tracking, site audits, and AI search visibility through Brand Radar. It is used by marketers, agencies, and enterprise teams. It ranks #2 of 58 in SEO Tools on SlateIndex and has a visibility score of 56 in the latest weekly run.

Founded in 2010 and headquartered in Singapore, the company employs 51–200 people. It is bootstrapped. Its differentiator: it is the only AI marketing platform built on Ahrefs' proprietary web index.

Company size
51–200 employees
Headquarters
Singapore
Founded
2010
Company type
Private, bootstrapped
Funding
Bootstrapped
Pricing
Free; paid from $29 / mo · flat tiers
Free trial
Free plan available
Deployment
SaaS
Compliance
ISO 27001
Support
Customer support five days a week, Academy courses and certification, Webinars and AMAs, YouTube tutorials, Ahrefs Insider community
X · x.com/ahrefsYouTube · youtube.com/c/AhrefsComLinkedIn · linkedin.com/company/ahrefs/Facebook · facebook.com/AhrefsInstagram · instagram.com/ahrefs

Read from linkedin.com, ahrefs.com, g2.com, x.com, businesswire.com · refreshed Nov 2, 2026.

AI visibility

Latest weekly run · Nov 2 · next run Nov 9

Visibility score
56%
across SEO Tools answers, weighted by position
ChatGPT67.2%
AI Mode62%
Perplexity38.9%
Change
New
vs last week’s run
Category rank
#2 of 58
in SEO Tools
Mentions
61
in this week’s run
Share of voice
12%
of AI mentions in SEO Tools

Visibility score trend

Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.

Now56%
30-day change—
High · low56% · 56%
Rank#2
0%25%50%75%100%Nov 2Ahrefs 56%

Changes appear after the second weekly run in SEO Tools. Semrush leads the category at 64.3%.

Media

Website and product screenshots for Ahrefs

All media
Home page
Pricing page

AI mentions & citations

Recent answers that name Ahrefs

All prompts

Best SEO tool for startups

For most startups in 2026, I'd recommend Ahrefs as the best first paid SEO tool, with Google Search Console as the essential free tool.

ChatGPT · run of Nov 2

How much does an SEO tool cost per month?

ChatGPT · run of Nov 2

How do companies improve search rankings without a dedicated tool?

Improving search rankings without a dedicated, paid SEO software suite (like Ahrefs, Semrush, or Moz) is entirely achievable.

Google AI Mode · run of Nov 2

What is the difference between an SEO tool and Marketing Automation?

Google AI Mode · run of Nov 2

Which SEO tool has transparent pricing?

Ahrefs : Frequently praised for its honest and comprehensive approach to pricing.

Google AI Mode · run of Nov 2

Where can I sign up for an SEO tool?

Ahrefs - Sign up for an account on their main site to access comprehensive backlink research, keyword exploration, and site auditing tools.

Google AI Mode · run of Nov 2

Best SEO tool for startups

Ahrefs is the best overall SEO tool for a startup that has moved beyond initial validation.

Perplexity · run of Nov 2

Alternatives to the most popular SEO tool

If you mean Ahrefs, strong alternatives include Semrush, Moz Pro, SE Ranking, Mangools, and Google Search Console.

Perplexity · run of Nov 2

Products & features

What Ahrefs sells

Site Explorer

Backlink and organic traffic research for any domain.

Keywords Explorer

Keyword research and search intent data.

Site Audit

Website health checks and technical SEO issue detection.

Rank Tracker

Tracks keyword rankings in search results.

Brand Radar

Tracks brand mentions and citations across AI chatbots.

Web Analytics

Visitor tracking for websites.

Social Media Manager

Creates, schedules, and monitors social media posts.

Report Builder

Customizable reports built from Ahrefs data.

Ask Ahrefs

Built-in AI assistant that answers questions about Ahrefs data.

Letaido

AI marketing platform with agents that build reports and automate workflows.

Firehose

Real-time monitoring of brand mentions and page changes across the web.

Yep

Search API that grounds AI agents and apps in live web results.

Strengths engines cite

  • Strong backlink analysis and index
  • Strong competitor research
  • Honest, transparent pricing
  • Deep technical site audits
  • Free Webmaster Tools tier for verified site owners

Target market & buyers

Marketers, SEO specialists, agencies, and enterprises.

Notable customers include Suso Digital.

IndustryPrimary use case
AgenciesSEO and content work for clients, with agency directory listing on the Standard plan and above.
Content MarketersPlanning content, finding content gaps, and checking search intent.
EcommerceKeyword, competitor, and traffic research across the marketing stack.
EnterprisesBrand visibility in search and AI, with API access for custom dashboards.
SaaSSearch and AI visibility monitoring across the marketing stack.

Funding & recent developments

Funding

Latest known roundTotal raised
Bootstrapped—

Recent developments

  1. Sep 2026ProductAI Discoverability checks added to Site Audit

    AI Discoverability issue checks were added to Site Audit.

  2. Jul 2026ProductAdaptive organic traffic model and Google Analytics import without script

    Site Explorer added an adaptive organic traffic model, and Google Analytics import works without the Ahrefs script.

  3. May 2026CompanyQ1 2026 AI Search Benchmark Report released

    Ahrefs released a Q1 2026 AI Search Benchmark Report covering about 75,000 brands.

  4. Jan 2026ProductCustom AI prompt tracking launched in Brand Radar

    Custom AI prompt tracking launched in Brand Radar for paid customers.

  5. Jan 2026ProductBrand Radar adds YouTube, TikTok, and Reddit tracking in beta

    Brand Radar added YouTube, TikTok, and Reddit tracking in beta.

Competitive landscape

How Ahrefs compares with its top three alternatives

All alternatives

Ahrefs most often appears alongside Semrush, Google Search Console, SE Ranking in AI answers.

vsAhrefs vs Semrush56% vs 64.3% visibility · Semrush leadsFull comparison vsAhrefs vs Google Search Console56% vs 47.3% visibility · Ahrefs leadsFull comparison vsAhrefs vs SE Ranking56% vs 27.6% visibility · Ahrefs leadsFull comparison
BrandVisibilityShare of voicevs last weekStarting price
Ahrefs56%12%NewFree plan
Semrush64.3%12.3%NewFree plan
Google Search Console47.3%9.9%NewPricing not available
SE Ranking27.6%7.3%New$129 / mo
Moz Pro25.9%6.8%NewFree plan

What AI answers say

Sentiment and themes from the answers that mention this brand

Reviews

Positive 49% · Neutral 36% · Mixed 15% of 67 engine answers that mention Ahrefs

Praised for

  • Strong backlink analysis and index
  • Strong competitor research
  • Honest, transparent pricing
  • Deep technical site audits
  • Free Webmaster Tools tier for verified site owners

Criticised for

  • High monthly cost, especially for smaller budgets
  • Seat-based pricing needs careful evaluation against team size

Pricing

Flat tiers pricing with a free plan

Full pricing
Ahrefs Free$0month
Starter$29month
Lite$129month
Standard$249month
Advanced$449month
Enterprise$1,499month, annual commitment required

Cite as: SlateIndex, “Ahrefs AI visibility profile”, https://slateindex.ai/brand/ahrefs, data of Nov 2, 2026. Licence: CC BY 4.0.