Ahrefs pricing 2026: plans and costs
How AI answers describe Ahrefs pricing
Worth noting: Ahrefs does not offer a conventional free trial, but has a free account with limited tools for verified websites.
Compared to: Semrush · Google Search Console · SE Ranking
- If you're looking for an SEO tool with transparent, upfront pricing, I'd shortlist SE Ranking, Ahrefs, and Semrush.
- Ahrefs : Frequently praised for its honest and comprehensive approach to pricing.
Quick pricing summary
- Ahrefs Free: $0 month
- Starter: $29 month
- Lite: $129 month
- Standard: $249 month
- Advanced: $449 month
- Enterprise: $1,499 month, annual commitment required
- Annual billing: saves 17% vs monthly
- Worth noting: Feature matrix values for Ahrefs Free and Starter not published. Annual billing saves up to 17%. No contracts or setup fees. Ahrefs states it never runs discounts or free trials.
Plans
Ahrefs Free
$0 month
- Free limited access to Site Explorer & Site Audit
Starter
$29 month
- See what people search and spy on competitors
Lite
$129 month
- 5 non-verified, unlimited verified projects
- 6 months of historical data
- 750 tracked keywords
- 150 checks on AI prompts
- 100,000 crawl credits
- API and MCP access
- 1,000 credits per user
- 1 user included; add 2 more users at $40/mo each
Standard
$249 month
- 20 non-verified, unlimited verified projects
- 2 years of historical data
- 2,000 tracked keywords
- 300 checks on AI prompts
- 500,000 crawl credits
- API and MCP access
- Unlimited credits per user
- 1 user included; add 5 more users at $60/mo each
- Portfolios, Content Explorer, Batch Analysis
Advanced
$449 month
- 50 non-verified, unlimited verified projects
- 5 years of historical data
- 5,000 tracked keywords
- 600 checks on AI prompts
- 1,500,000 crawl credits
- API and MCP access
- Unlimited credits per user
- 1 user included; add 10 more users at $80/mo each
- Looker Studio integration
Enterprise
$1,499 month, annual commitment required
- All Advanced features
- Uncapped API access
- Custom API endpoints
- SSO & enterprise-grade security
- Access management & audit log
- Unlimited historical data
- No training on your data
What you get on each plan
| Feature | Ahrefs Free | Starter | Lite | Standard | Advanced | Enterprise |
|---|---|---|---|---|---|---|
| Included users | 1 | 1 | 1 | From 3 | ||
| Additional users | Up to 2 | Up to 5 | Up to 10 | Unlimited | ||
| Cost per additional user | $40/mo | $60/mo | $80/mo | $100/mo | ||
| Credits per user /mo | 1,000 | Unlimited | Unlimited | Unlimited | ||
| Unverified projects | 5 | 20 | 50 | 100 | ||
| Historical data | 6 months | 2 years | 5 years | Unlimited | ||
| Max rows per report | 2,500 | 30,000 | 75,000 | 150,000 | ||
| Export rows /mo | 500,000 | 1.5M | 4M | From 10M | ||
| Tracked keywords | 750 | 2,000 | 5,000 | From 10,000 | ||
| Crawl credits /mo | 100,000 | 500,000 | 1.5M | From 5M | ||
| Max pages per project | 25,000 | 50,000 | 250,000 | 5M | ||
| AI prompt checks /mo | 150 | 300 | 600 | From 2,500 | ||
| Keyword lists | 50 | 100 | 200 | 500 | ||
| API max rows per request | 100 | 250 | 500 | Unlimited | ||
| Report Builder reports | 5 | 5 | 15 | 25 |
Hidden costs & add-ons
| Cost driver | Price | When it applies |
|---|---|---|
| Brand Radar AI | from $199/mo | Standalone |
| Custom prompt package Basic | $50/mo (+2,500 checks; overage $0.020/check) | All plans |
| Custom prompt package Growth | $100/mo (+7,000 checks; overage $0.015/check) | All plans |
| Custom prompt package Scale | $250/mo (+25,000 checks; overage $0.010/check) | All plans |
| Content Kit | From $99/mo | Paid plans |
| Report Builder | $99/mo | Paid plans |
| Project Boost Pro | $20/mo per project | Paid plans |
| Project Boost Max | $200/mo per project | Paid plans |
| Traffic reports | $99/mo | Paid plans |
| Traffic & Market reports | $299/mo | Paid plans |
Ahrefs pricing vs alternatives
| Brand | Entry price | Free plan | Model | Best for | |
|---|---|---|---|---|---|
| Ahrefs | Free; paid from $29 / mo | Yes | Flat tiers | — | |
| Semrush | Free; paid from $139 / mo | Yes | Flat tiers | Freelancers and small businesses through to agencies and enterprises managing multiple brands, regions and teams. | Compare → |
| Google Search Console | — | — | — | — | Compare → |
| SE Ranking | $129 / mo | No · 14-day trial | Flat tiers | Agencies and in-house SEO teams | Compare → |
| Moz Pro | Free; paid from $49 / mo | Yes | Flat tiers | SEO professionals, agencies, in-house marketing teams and individual consultants who want SEO and AI search tracking in one toolkit | Compare → |
List prices as published on ahrefs.com/pricing. Totals are worked examples, not quotes.