Ahrefs vs Google PageSpeed Insights
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Ahrefs is the stronger AI pick in SEO Tools: it has a visibility score of 56 versus 4.9 for Google PageSpeed Insights, and ranks ahead in 67% of the answers that name both.
Choose Ahrefs if…
- You want the brand AI engines rank higher (56 vs 4.9)
- You need ISO 27001 coverage
- Strong backlink analysis and index
- Strong competitor research
Choose Google PageSpeed Insights if…
- AI answers describe it more positively (50% vs 49% positive)
- You prefer a larger, established vendor (5,000+ employees)
- Essential for checking Core Web Vitals and performance metrics
- Identifies slow-loading pages, broken links, and mobile-usability issues
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Ahrefs | Google PageSpeed Insights |
|---|---|---|
| Visibility score | 56% | 4.9% |
| Change vs last week | New | New |
| Rank in SEO Tools | #2 | #15 |
| Share of voice | 12% | 1.5% |
| Mentions this run | 61 | 8 |
| Positive in AI answers | 49% | 50% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Ahrefs 0pp · Google PageSpeed Insights 0pp over 0 weekly runs.
Engine by engine
Ahrefs leads on 3 of 3 engines
Head to head in AI answers
6 engine answers name both brands
| Prompt | Engine | Ahrefs | Google PageSpeed Insights |
|---|---|---|---|
| How do companies improve search rankings without a dedicated tool? | AI Mode | #1 | #4 |
| What should an SEO tool integrate with? | ChatGPT | #4 | #3 |
| What should an SEO tool integrate with? | Perplexity | #6 | #5 |
| Best SEO tool for startups | Perplexity | #1 | #8 |
| Is there a free SEO tool for small teams? | ChatGPT | #2 | #7 |
| Is there a free SEO tool for small teams? | AI Mode | #2 | #5 |
Features, pricing & fit
| Dimension | Ahrefs | Google PageSpeed Insights |
|---|---|---|
| Pricing model | Flat tiers | — |
| Entry price | Free; paid from $29 / mo | — |
| Free plan | Yes | — |
| Deployment | SaaS | Hosted web tool and API run on Google's servers |
| Compliance | ISO 27001 | — |
| Support | Customer support five days a week, Academy courses and certification, Webinars and AMAs, YouTube tutorials | — |
| Founded | 2010 | — |
| Headquarters | Singapore | Mountain View, California (Googleplex, parent Alphabet) |
| Employees | 51–200 | 5,000+ |
| Funding | Bootstrapped | — |
| Best for | Freelance SEOs, marketing consultants, and lean in-house marketing teams, from small businesses to Fortune 500 teams. | — |
Plans side by side
Ahrefs
Google PageSpeed Insights
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Ahrefs
- Strong backlink analysis and index
- Strong competitor research
- Honest, transparent pricing
- Deep technical site audits
- Free Webmaster Tools tier for verified site owners
- High monthly cost, especially for smaller budgets
- Seat-based pricing needs careful evaluation against team size
Google PageSpeed Insights
- Essential for checking Core Web Vitals and performance metrics
- Identifies slow-loading pages, broken links, and mobile-usability issues
- Covers technical SEO, speed, mobile, and Core Web Vitals checks
- Recommended in starter SEO tool stacks
- Useful for prioritizing technical SEO issues
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Ahrefs vs Google PageSpeed Insights”, https://slateindex.ai/compare/ahrefs-vs-google-pagespeed-insights, data of Nov 2, 2026. Licence: CC BY 4.0.