Atlassian Confluence vs Guru
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Atlassian Confluence is the stronger AI pick in Knowledge Management: it has a visibility score of 53.4 versus 29.9 for Guru, and ranks ahead in 77% of the answers that name both.
Choose Atlassian Confluence if…
- You want the brand AI engines rank higher (53.4 vs 29.9)
- You need a self-hosted or on-premises option
- You need SOC 2 or SOC 3 or PCI DSS or ISO/IEC 27001 or ISO/IEC 27018 coverage
- You prefer a larger, established vendor (5,000+ employees)
Choose Guru if…
- AI answers describe it more positively (56% vs 42% positive)
- You need SOC 2 Type II or HIPAA or GxP or GDPR or EU-U.S. Data Privacy Framework or Swiss-U.S. Data Privacy Framework or Microsoft 365 Certification or Google CASA coverage
- Verified, trusted company knowledge
- Answers inside everyday tools like Slack, browser and CRM
AI visibility side by side
Latest weekly run · Nov 3
| Metric | Atlassian Confluence | Guru |
|---|---|---|
| Visibility score | 53.4% | 29.9% |
| Change vs last week | New | New |
| Rank in Knowledge Management | #2 | #3 |
| Share of voice | 10.9% | 8% |
| Mentions this run | 58 | 43 |
| Positive in AI answers | 42% | 56% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Atlassian Confluence 0pp · Guru 0pp over 0 weekly runs.
Engine by engine
Atlassian Confluence leads on 3 of 3 engines
Head to head in AI answers
44 engine answers name both brands
Features, pricing & fit
| Dimension | Atlassian Confluence | Guru |
|---|---|---|
| Pricing model | — | Flat tiers |
| Entry price | — | Contact sales |
| Free plan | — | No |
| Deployment | Cloud (SaaS, hosted by Atlassian) and self-hosted Data Center. Confluence Server reached end of support on 15 February 2024. | AWS-hosted cloud service |
| Integrations | — | 100+ |
| Compliance | SOC 2, SOC 3, PCI DSS, ISO/IEC 27001, ISO/IEC 27018 | SOC 2 Type II, HIPAA, GxP, GDPR, EU-U.S. Data Privacy Framework, Swiss-U.S. Data Privacy Framework, Microsoft 365 Certification, Google CASA |
| Support | — | Dedicated solution engineers, AI and knowledge management strategy team, Integration setup and rollout support, Ongoing optimization reviews |
| Founded | — | 2013 |
| Headquarters | Sydney, Australia | Philadelphia, Pennsylvania |
| Employees | 5,000+ | 51–200 |
| Funding | Grant | Series C · $70M raised |
| Best for | — | Organizations in regulated or accuracy-sensitive industries that need governed, verified knowledge for both staff and AI tools. |
Plans side by side
Atlassian Confluence
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Atlassian Confluence
- Industry standard for large-scale enterprise documentation and wikis
- Deep integration with Jira and the Atlassian ecosystem
- Strong fit for engineering and technical teams
- Free plan supports up to 10 users
- Savings of up to 17% when billed annually
Guru
- Verified, trusted company knowledge
- Answers inside everyday tools like Slack, browser and CRM
- Strong user reviews and peer-review ratings
- AI-powered enterprise search
- Sales-led, quote-based pricing rather than transparent pricing
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Atlassian Confluence vs Guru”, https://slateindex.ai/compare/atlassian-confluence-vs-guru, data of Nov 3, 2026. Licence: CC BY 4.0.