Guru vs Notion

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Notion is the stronger AI pick in Knowledge Management: it has a visibility score of 57.4 versus 29.9 for Guru, and ranks ahead in 77% of the answers that name both.

Choose Guru if…

AI answers describe it more positively (56% vs 40% positive)
You need GxP or EU-U.S. Data Privacy Framework or Swiss-U.S. Data Privacy Framework or Microsoft 365 Certification or Google CASA coverage
Flat tiers pricing suits your budget better than per seat
Verified, trusted company knowledge

Choose Notion if…

You want the brand AI engines rank higher (57.4 vs 29.9)
You want a free plan to start
You need ISO 27001 or ISMAP or BSI C5 or ISO 27017 or ISO 27018 or ISO 27701 or CCPA coverage
You prefer a larger, established vendor (501–1,000 employees)

AI visibility side by side

Latest weekly run · Nov 3

Metric	Guru	Notion
Visibility score	29.9%	57.4%
Change vs last week	New	New
Rank in Knowledge Management	#3	#1
Share of voice	8%	10.9%
Mentions this run	43	58
Positive in AI answers	56%	40%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Guru 0pp · Notion 0pp over 0 weekly runs.

Engine by engine

Notion leads on 3 of 3 engines

ChatGPT

34.1%

61.9%

AI Mode

29.3%

62.6%

Perplexity

26.5%

47.8%

GuruNotion

Head to head in AI answers

43 engine answers name both brands

10Guru ranked higher

33Notion ranked higher

Prompt	Engine	Guru	Notion
What is a knowledge management tool and when does a company need one?	ChatGPT	#5	#2
How do I choose a knowledge management tool for a mid-market team?	ChatGPT	#5	#3
How do I choose a knowledge management tool for a mid-market team?	AI Mode	#6	#1
How do I choose a knowledge management tool for a mid-market team?	Perplexity	#5	#2
How do companies keep company knowledge findable without a dedicated tool?	AI Mode	#3	#1
What is the difference between a knowledge management tool and Project Management?	ChatGPT	#5	#4
What should a knowledge management tool integrate with?	AI Mode	#9	#7
What are the best Knowledge Management tools in 2026?	ChatGPT	#4	#1
What are the best Knowledge Management tools in 2026?	AI Mode	#1	#8
What are the best Knowledge Management tools in 2026?	Perplexity	#1	#3
Top knowledge management tool options for B2B SaaS companies	ChatGPT	#3	#1
Top knowledge management tool options for B2B SaaS companies	AI Mode	#7	#5

Features, pricing & fit

Dimension	Guru	Notion
Pricing model	Flat tiers	Per seat
Entry price	Contact sales	Free; paid from $10 per seat / mo
Free plan	No	Yes
Deployment	AWS-hosted cloud service	Cloud-hosted, with web, desktop and mobile apps
Integrations	100+	—
Compliance	SOC 2 Type II, HIPAA, GxP, GDPR, EU-U.S. Data Privacy Framework, Swiss-U.S. Data Privacy Framework, Microsoft 365 Certification, Google CASA	SOC 2 Type II, ISO 27001, ISMAP, BSI C5, ISO 27017, ISO 27018, ISO 27701, HIPAA, GDPR, CCPA
Support	Dedicated solution engineers, AI and knowledge management strategy team, Integration setup and rollout support, Ongoing optimization reviews	Help button in the app, Priority support, Premium support (custom), Customer success manager (Enterprise)
Founded	2013	2016
Headquarters	Philadelphia, Pennsylvania	San Francisco, California, United States
Employees	51–200	501–1,000
Funding	Series C · $70M raised	Tender offer · $335M raised
Best for	Organizations in regulated or accuracy-sensitive industries that need governed, verified knowledge for both staff and AI tools.	Individuals, small teams, growing businesses and enterprises that want docs, databases and AI agents in one workspace