Document360 vs Guru

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Guru is the stronger AI pick in Knowledge Management: it has a visibility score of 29.9 versus 18.6 for Document360, and ranks ahead in 82% of the answers that name both.

Choose Document360 if…

You need ISO 27001:2022 or GDPR ready coverage
You prefer a larger, established vendor (201–500 employees)
AI-powered platform for internal SOPs and help centers
dedicated knowledge base for help centers and user guides

Choose Guru if…

You want the brand AI engines rank higher (29.9 vs 18.6)
You need more native integrations (100+ vs 60+)
AI answers describe it more positively (56% vs 45% positive)
You need HIPAA or GxP or GDPR or EU-U.S. Data Privacy Framework or Swiss-U.S. Data Privacy Framework or Microsoft 365 Certification or Google CASA coverage

AI visibility side by side

Latest weekly run · Nov 3

Metric	Document360	Guru
Visibility score	18.6%	29.9%
Change vs last week	New	New
Rank in Knowledge Management	#5	#3
Share of voice	5.9%	8%
Mentions this run	32	43
Positive in AI answers	45%	56%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Document360 0pp · Guru 0pp over 0 weekly runs.

Engine by engine

Guru leads on 3 of 3 engines

ChatGPT

15%

34.1%

AI Mode

18.3%

29.3%

Perplexity

22.4%

26.5%

Document360Guru

Head to head in AI answers

28 engine answers name both brands

5Document360 ranked higher

23Guru ranked higher

Prompt	Engine	Document360	Guru
What is a knowledge management tool and when does a company need one?	ChatGPT	#6	#5
How do I choose a knowledge management tool for a mid-market team?	Perplexity	#7	#5
What are the best Knowledge Management tools in 2026?	ChatGPT	#5	#4
What are the best Knowledge Management tools in 2026?	AI Mode	#5	#1
What are the best Knowledge Management tools in 2026?	Perplexity	#5	#1
Top knowledge management tool options for B2B SaaS companies	ChatGPT	#5	#3
Top knowledge management tool options for B2B SaaS companies	AI Mode	#1	#7
Top knowledge management tool options for B2B SaaS companies	Perplexity	#1	#2
Best knowledge management tool for startups	Perplexity	#6	#4
Best knowledge management tool for enterprise	AI Mode	#6	#2
Best knowledge management tool for enterprise	Perplexity	#6	#5
Which knowledge management tool has the best reviews?	ChatGPT	#3	#2

Features, pricing & fit

Dimension	Document360	Guru
Pricing model	—	Flat tiers
Entry price	—	Contact sales
Free plan	—	No
Deployment	Cloud SaaS on Azure, with private and regional hosting available.	AWS-hosted cloud service
Integrations	60+	100+
Compliance	SOC 2 Type II, ISO 27001:2022, GDPR ready	SOC 2 Type II, HIPAA, GxP, GDPR, EU-U.S. Data Privacy Framework, Swiss-U.S. Data Privacy Framework, Microsoft 365 Certification, Google CASA
Support	Dedicated success manager, Onboarding sessions, Best practice training, One-to-one training with knowledge management experts	Dedicated solution engineers, AI and knowledge management strategy team, Integration setup and rollout support, Ongoing optimization reviews
Founded	2017	2013
Headquarters	Swanley, England	Philadelphia, Pennsylvania
Employees	201–500	51–200
Funding	Bootstrapped	Series C · $70M raised
Best for	Support, technical writing, product management and engineering teams that publish customer-facing or internal documentation.	Organizations in regulated or accuracy-sensitive industries that need governed, verified knowledge for both staff and AI tools.