Botify vs Surfer

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Surfer is the stronger AI pick in SEO Tools: it has a visibility score of 12 versus 2.3 for Botify, and ranks ahead in 100% of the answers that name both.

Choose Botify if…

You need SOC 2 Type 1 coverage
You prefer a larger, established vendor (201–500 employees)

Choose Surfer if…

You want the brand AI engines rank higher (12 vs 2.3)
AI answers describe it more positively (43% vs 40% positive)
Content optimization focus
Strong AI search visibility

AI visibility side by side

Latest weekly run · Nov 2

Metric	Botify	Surfer
Visibility score	2.3%	12%
Change vs last week	New	New
Rank in SEO Tools	#23	#8
Share of voice	0.9%	4.4%
Mentions this run	5	23
Positive in AI answers	40%	43%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Botify 0pp · Surfer 0pp over 0 weekly runs.

Engine by engine

Surfer leads on 3 of 3 engines

ChatGPT

4.3%

11.1%

AI Mode

9.4%

Perplexity

2.6%

15.6%

BotifySurfer

Head to head in AI answers

2 engine answers name both brands

0Botify ranked higher

2Surfer ranked higher

Prompt	Engine	Botify	Surfer
Official website of the top SEO tool vendors	ChatGPT	#19	#12
Official website of the top SEO tool vendors	Perplexity	#16	#11

Features, pricing & fit

Dimension	Botify	Surfer
Pricing model	—	Flat tiers
Entry price	—	$49 / mo
Free plan	—	No
Compliance	SOC 2 Type 1	—
Support	Professional services and Botify Consulting, Botify Academy, Knowledge Base	Customer Support (24h, Mon–Fri), Knowledge Base, Surfer Academy, Personalized Onboarding
Founded	2012	—
Headquarters	New York, NY, United States	Wrocław, Poland
Employees	201–500	51–200
Funding	Series C · $85M raised	—
Best for	Enterprise and growth companies that want their brand found in organic and AI search.	Marketing and SEO teams, agencies, in-house content teams and individual content creators who want to grow organic traffic from Google and AI search.