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Surfer

New

Be The Answer in Google – Everywhere Buyers Search.

SEO ToolsWrocław, Poland51–200 employees

#8 of 58 in SEO Tools150,000 customers (per surfer.ai)43% positive in AI answers

Track this brand Visit websiteCompare alternatives
Visibility score
12%
New vs last week
Weekly run · Nov 2

Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run

  • Surfer ranks #8 of 58 in SEO Tools with an AI visibility score of 12 (SlateIndex, Nov 2, 2026).
  • Surfer is most visible on Perplexity (15.6) and least on Google AI Mode (9.4).
  • AI engines name Surfer in 13 of the 30 SEO Tools buyer prompts SlateIndex tracks.
  • hubspot.com is the source AI engines cite most in answers about Surfer, with 11 citations.

About

Company details for Surfer

Surfer is an AI visibility platform that tracks how a brand appears in Google and AI answer engines such as ChatGPT, Gemini and Perplexity. Its Content Editor gives live optimization guidelines for writing and refreshing SEO content, supported by content audits, keyword research, topical maps and SERP analysis. It is sold by subscription to marketing and SEO teams, agencies and individual content creators. It ranks #8 of 58 in SEO Tools on SlateIndex and has a visibility score of 12 in the latest weekly run.

Its differentiator: combines AI visibility tracking across Google and AI answer engines with content optimization in one workflow.

Website
surfer.ai
Categories
SEO Tools
Company size
51–200 employees
Headquarters
Wrocław, Poland
Company type
Division of Positive Group
Customers
150,000 · per surfer.ai/pricing
Pricing
$49 / mo · flat tiers
Free trial
—
Platforms
Web app, Chrome extension
Support
Customer Support (24h, Mon–Fri), Knowledge Base, Surfer Academy, Personalized Onboarding, Dedicated Customer Success Manager
X · x.com/positive_surferLinkedIn · linkedin.com/company/surferYouTube · youtube.com/@SurferSEOFacebook · facebook.com/surferseo/

Read from linkedin.com, surfer.ai, piperocket.digital, x.com, theygotacquired.com · refreshed Nov 2, 2026.

AI visibility

Latest weekly run · Nov 2 · next run Nov 9

Visibility score
12%
across SEO Tools answers, weighted by position
ChatGPT11.1%
AI Mode9.4%
Perplexity15.6%
Change
New
vs last week’s run
Category rank
#8 of 58
in SEO Tools
Mentions
23
in this week’s run
Share of voice
4.4%
of AI mentions in SEO Tools

Visibility score trend

Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.

Now12%
30-day change—
High · low12% · 12%
Rank#8
0%25%50%75%100%Nov 2Surfer 12%

Changes appear after the second weekly run in SEO Tools. Semrush leads the category at 64.3%.

Media

Website and product screenshots for Surfer

All media
Home page
Pricing page

AI mentions & citations

Recent answers that name Surfer

All prompts

Best SEO tool with AI features

Choosing the "best" SEO tool with AI features depends entirely on whether your primary focus is all-around traditional and AI-engine tracking (Semrush), content optimization (Surfer SEO) , or Generative Engine…

Google AI Mode · run of Nov 2

Top SEO tool options for B2B SaaS companies

ChatGPT · run of Nov 2

Best SEO tool with AI features

For AI-generated content that ranks: Surfer SEO.

ChatGPT · run of Nov 2

What are the best SEO Tools tools in 2026?

Surfer : Best for AI search visibility and content optimization.

Google AI Mode · run of Nov 2

Best SEO tool with AI features

Choose Surfer if content optimization and visibility in AI answers are the priority; choose Ahrefs if backlinks and competitive research matter most.

Perplexity · run of Nov 2

Which SEO tool has transparent pricing?

Other SEO tools with publicly listed pricing include Mangools from $37.70/month, SEOptimer from $29/month, and Surfer from $49/month.

Perplexity · run of Nov 2

What are the best SEO Tools tools in 2026?

Surfer SEO — Best for content optimization

ChatGPT · run of Nov 2

Which SEO tool has the best reviews?

Best for content optimization: Surfer SEO—reported at 4.8/5 across G2 and Capterra, though with fewer reviews than Semrush.

Perplexity · run of Nov 2

Products & features

What Surfer sells

AI Tracker

Tracks brand visibility, mention gaps and brand sentiment across ChatGPT, Perplexity, Google AI Mode, Google AI Overviews and Gemini.

Content Editor

Live optimization guidelines for writing and refreshing content, scored by Content Score.

AI Writing Assistant (Surfy)

AI writing assistant used within the content workflow, with an AI detector and humanizer.

Topical Map

Plans content clusters intended to build topical authority.

Content Audit

Monitors content performance, flags ranking drops and suggests articles to refresh.

Keyword Research

Keyword research within the platform.

SERP Analyzer

Compares a page against top-ranking competitors.

Cannibalization Report

Identifies pages that compete for the same topics.

Keyword Surfer

Free Chrome extension for search volume, keyword ideas and overlap scores on Google results.

Surfer API and MCP

Programmatic access for automating content workflows, available on higher-tier plans.

Strengths engines cite

  • Content optimization focus
  • Strong AI search visibility
  • High ratings on G2 and Capterra
  • Scalable optimization for content teams

Target market & buyers

Marketing and SEO teams, agencies and in-house content teams.

Notable customers include Bolt, FedEx, ClickUp, Lenovo, Opera, Square, Shopify, FreshBooks.

IndustryPrimary use case
SaaSRecovered from core updates and drove consistent organic traffic.
E-learningGrew from SEO newcomer to 230,000+ clicks across Google and AI search.
Marketing agenciesProduced content briefs and optimized pages for client campaigns.

Funding & recent developments

Funding

Latest known roundTotal raised
——

Recent developments

  1. Oct 2026CompanyRebrand to Positive Surfer

    A third-party news blog reported the rebrand to Positive Surfer, branded as an AI Visibility Platform.

  2. Aug 2026ProductSurfer MCP in beta

    An August 2026 roundup reported Surfer MCP in beta for Pro, Peace of Mind and Enterprise plans.

  3. Jun 2026ProductUnified AI SEO content score and new API

    A June 2026 product roundup introduced a unified AI SEO content score, a new API and automatic source linking.

  4. Oct 2025CompanyAcquired by Positive Group

    Surfer was acquired by Positive Group, a European marketing automation and digital growth platform. The price was not disclosed.

Competitive landscape

How Surfer compares with its top three alternatives

All alternatives

Surfer most often appears alongside Semrush, Ahrefs, Screaming Frog in AI answers.

vsSurfer vs Semrush12% vs 64.3% visibility · Semrush leadsFull comparison vsSurfer vs Ahrefs12% vs 56% visibility · Ahrefs leadsFull comparison vsSurfer vs Screaming Frog12% vs 17.4% visibility · Screaming Frog leadsFull comparison
BrandVisibilityShare of voicevs last weekStarting price
Surfer12%4.4%New$49 / mo
Semrush64.3%12.3%NewFree plan
Ahrefs56%12%NewFree plan
Screaming Frog17.4%6.4%NewPricing not available
SE Ranking27.6%7.3%New$129 / mo

What AI answers say

Sentiment and themes from the answers that mention this brand

Reviews

Positive 43% · Neutral 48% · Mixed 9% of 23 engine answers that mention Surfer

Praised for

  • Content optimization focus
  • Strong AI search visibility
  • High ratings on G2 and Capterra
  • Scalable optimization for content teams

Criticised for

  • Limited backlink research
  • Fewer reviews than Semrush

Pricing

Flat tiers pricing

Full pricing
AI Search Analytics$82month, billed yearly
Discovery$49month, billed yearly
Standard$99month, billed yearly
Pro$182month, billed yearly
Peace of Mind$299month, billed yearly
EnterpriseCustomcustom

Cite as: SlateIndex, “Surfer AI visibility profile”, https://slateindex.ai/brand/surfer, data of Nov 2, 2026. Licence: CC BY 4.0.