Brand24AI social listening tool for tracking brand mentions
vs
HootsuiteSocial moves fast. Hootsuite keeps you ahead.
Comparison · Social Media Management · weekly run Nov 2
Brand24 vs Hootsuite
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Hootsuite is the stronger AI pick in Social Media Management: it has a visibility score of 57.5 versus 0 for Brand24.
Choose Brand24 if…
- Flat tiers pricing suits your budget better than per seat
Choose Hootsuite if…
- You want the brand AI engines rank higher (57.5 vs 0)
- You want a lower entry price ($99 vs $249)
- You need SOC 2 Type II or ISO/IEC 27001 or ISO/IEC 27017 or ISO/IEC 27018 or ISO/IEC 27701 or FedRAMP or UK Cyber Essentials coverage
- You prefer a larger, established vendor (1,001–5,000 employees)
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Brand24 | Hootsuite |
|---|---|---|
| Visibility score | 0% | 57.5% |
| Change vs last week | New | New |
| Rank in Social Media Management | #46 | #2 |
| Share of voice | 0% | 10.8% |
| Mentions this run | 0 | 60 |
| Positive in AI answers | — | 43% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Brand24 0pp · Hootsuite 0pp over 0 weekly runs.
Engine by engine
Hootsuite leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
Brand24Hootsuite
Head to head in AI answers
0 engine answers name both brands
0Brand24 ranked higher
0Hootsuite ranked higher
Features, pricing & fit
| Dimension | Brand24 | Hootsuite |
|---|---|---|
| Pricing model | Flat tiers | Per seat |
| Entry price | $249 / mo | $99 per seat / mo |
| Free plan | No · 14-day trial | No · 14-day trial |
| Deployment | Web dashboard and mobile app | Cloud-hosted software-as-a-service |
| Integrations | — | 100+ |
| Compliance | — | SOC 2 Type II, ISO/IEC 27001, ISO/IEC 27017, ISO/IEC 27018, ISO/IEC 27701, FedRAMP, UK Cyber Essentials |
| Support | Webinars, Help center, Chat support, Email support | Customer Success representative, Expert-led implementation and onboarding, Hootsuite Academy and on-demand videos, Help forum |
| Founded | 2010 | 2008 |
| Headquarters | Wrocław, Poland | Vancouver, British Columbia, Canada |
| Employees | 51–200 | 1,001–5,000 |
| Funding | Venture | Growth round (unconfirmed, single blog) |
| Best for | Startups, small businesses, growing businesses, small agencies and established agencies | Teams and agencies that manage many social accounts, and larger organizations such as enterprise companies and franchises that need approvals, governance, and expert support. |
Plans side by side
Brand24
Individual$249month ($199/month billed annually)
Team$349month ($299/month billed annually)
Pro$499month ($399/month billed annually)
Business$699month ($599/month billed annually)
Enterprise$1,499month, billed annually (from)
Hootsuite
Standard$99user/month, billed annually
Professional$199user/month, billed annually
Advanced$399user/month, billed annually
EnterpriseCustomcustom
Pros and cons
Themes from the AI answers that mention each brand
Brand24
Profile in progress.
Hootsuite
- Widely adopted, pioneering social media dashboard
- Comprehensive all-in-one platform with multi-channel scheduling
- Strong for large teams and multi-account management
- Enterprise scale, compliance, and large app ecosystem
- Free trial and annual billing discounts
- Can feel heavy or expensive for smaller budgets
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Brand24 vs Hootsuite”, https://slateindex.ai/compare/brand24-vs-hootsuite, data of Nov 2, 2026. Licence: CC BY 4.0.