Hootsuite
NewSocial moves fast. Hootsuite keeps you ahead.
#2 of 51 in Social Media Management6,000 customers (per hootsuite.com)43% positive in AI answers
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
- Hootsuite ranks #2 of 51 in Social Media Management with an AI visibility score of 57.5 (SlateIndex, Nov 2, 2026).
- Hootsuite is most visible on ChatGPT (61.9) and least on Perplexity (53).
- AI engines name Hootsuite in 26 of the 30 Social Media Management buyer prompts SlateIndex tracks.
- buffer.com is the source AI engines cite most in answers about Hootsuite, with 47 citations.
About
Company details for Hootsuite
Hootsuite is a social media management tool that brings scheduling, content creation, analytics, and social listening into one platform. Teams use it to plan and publish posts across networks, answer messages and comments from one inbox, and track trends and competitors. Plans run from Standard to Enterprise, and Enterprise adds single sign-on, advanced listening, and employee advocacy. It ranks #2 of 51 in Social Media Management on SlateIndex and has a visibility score of 57.5 in the latest weekly run.
Founded in 2008 and headquartered in Vancouver, British Columbia, Canada, the company employs 1,001–5,000 people. Its differentiator: claims the largest library of integrations of any social media management platform, with over 100 integrations.
- Website
- hootsuite.com
- Categories
- Social Media Management
- Company size
- 1,001–5,000 employees
- Headquarters
- Vancouver, British Columbia, Canada
- Founded
- 2008
- Company type
- Private, venture-backed
- Funding
- Growth round (unconfirmed, single blog)
- Customers
- 6,000 · per hootsuite.com/about
- Pricing
- $99 per seat / mo · per seat
- Free trial
- 14-day free trial
- Deployment
- Cloud-hosted software-as-a-service
- Integrations
- 100+ native
- Compliance
- SOC 2 Type II, ISO/IEC 27001, ISO/IEC 27017, ISO/IEC 27018, ISO/IEC 27701, FedRAMP, UK Cyber Essentials
- Support
- Customer Success representative, Expert-led implementation and onboarding, Hootsuite Academy and on-demand videos, Help forum
Read from linkedin.com, hootsuite.com, g2.com, instagram.com, tracxn.com, globenewswire.com · refreshed Nov 2, 2026.
AI visibility
Latest weekly run · Nov 2 · next run Nov 9
Visibility score trend
Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.
Changes appear after the second weekly run in Social Media Management. Buffer leads the category at 57.6%.
Media
Website and product screenshots for Hootsuite
AI mentions & citations
Recent answers that name Hootsuite
How long does it take to roll out a social media management tool?
One important question: Are you rolling out an existing tool such as Hootsuite, Sprout Social or Sprinklr, or implementing a newly developed social media management platform?
What should a social media management tool integrate with?
For further research: Sprout Social's integration ecosystem and Hootsuite's integration ecosystem are useful examples of how established products approach this.
Alternatives to the most popular social media management tool
If you're looking for alternatives to Hootsuite, one of the most established social media management platforms, there are several strong competitors in 2026.
Which social media management tool offers a free trial?
The best options include Hootsuite, Sprout Social, Buffer, and Agorapulse.
Who makes the most used social media management tool?
The most widely used dedicated social media management tool is generally considered to be Hootsuite, made by Hootsuite Inc., a Canadian software company headquartered in Vancouver, British Columbia.
How do companies schedule and measure social posts without a dedicated tool?
Managing social media without a paid or dedicated third-party platform (like Hootsuite or Buffer) is entirely possible.
What are the best Social Media Management tools in 2026?
Hootsuite : The veteran all-in-one platform featuring robust AI content generation, multi-account scheduling, and deep listening tools.
Alternatives to the most popular social media management tool
If you are looking to move away from market heavyweights like Hootsuite or Buffer, top alternatives are categorized below by their standout strengths and use…
Products & features
What Hootsuite sells
Perch
Content planning and publishing across social networks from one calendar, with bulk scheduling and AI content creation.
Nest
Messaging and customer care inbox for DMs and comments, formerly called Inbox.
Lumen
Social listening and insights, including sentiment analysis and trend tracking.
Parliament
Employee advocacy platform for sharing brand-approved content, formerly called Amplify.
Wisdom
AI teammate that helps create content, uncover insights, and turn analytics into decisions.
Strengths engines cite
- Widely adopted, pioneering social media dashboard
- Comprehensive all-in-one platform with multi-channel scheduling
- Strong for large teams and multi-account management
- Enterprise scale, compliance, and large app ecosystem
- Free trial and annual billing discounts
Target market & buyers
Businesses from small teams to large enterprises, with the Enterprise plan aimed at enterprise companies, franchises, and agencies.
Notable customers include Barceló Hotel Group, DaVita, Mapfre, Hydro-Québec, The Gym Group, Chauvet Lighting.
| Industry | Primary use case |
|---|---|
| Hospitality | Centralizing brand strategy and customer care across hotel brands, as Barceló Hotel Group did. |
| Fitness | Onboarding hundreds of local gyms to one social presence, as The Gym Group did. |
| Insurance | Consolidating social account management and tracking business impact from social. |
| Energy | Monitoring brand reputation with Lumen, as Hydro-Québec did. |
Funding & recent developments
Funding
| Round | Year | Amount |
|---|---|---|
| Seed | 2010 | $2M |
| Seed | 2011 | $3M |
| Series B | 2013 | $165M |
| Series C/D (sources differ) | 2014 | $60M |
| Funding round | 2021 | $44M |
| Series B | 2023 | $17M |
| Option/warrant round | 2023 | $16M |
| Growth round (unconfirmed, single blog) | 2026 | $50M |
| Latest known round | Total raised |
|---|---|
| Growth round (unconfirmed, single blog) | — |
Recent developments
- Sep 2026ProductMonthly product updates add Threads and LinkedIn metrics
Updates include Threads support and LinkedIn profile metrics in Analytics.
- Jul 2026ProductAmplify renamed Parliament
The employee advocacy platform Amplify was renamed Parliament.
- Jun 2026ProductWisdom AI agent, Social OS reorganization and MCP connectors announced
Hootsuite announced Wisdom, an AI agent, a reorganized Social OS portfolio, and MCP connectors for AI tools.
- Jun 2026ProductInbox renamed Nest
The customer care product Inbox was renamed Nest.
- Apr 2026CompanyRyan Holmes returns as interim CEO
Co-founder Ryan Holmes returned as interim chief executive.
Competitive landscape
How Hootsuite compares with its top three alternatives
Hootsuite most often appears alongside Sprout Social, Buffer, HubSpot in AI answers.
| Brand | Visibility | Share of voice | vs last week | Starting price |
|---|---|---|---|---|
| Hootsuite | 57.5% | 10.8% | New | $99 / seat / mo |
| Sprout Social | 53.5% | 11.3% | New | $79 / seat / mo |
| Buffer | 57.6% | 11.4% | New | Free plan |
| HubSpot | 73.1% | 13.1% | New | Free plan |
| Zapier | 13.5% | 2.6% | New | Free plan |
What AI answers say
Sentiment and themes from the answers that mention this brand
Positive 43% · Neutral 39% · Mixed 18% of 60 engine answers that mention Hootsuite
Praised for
- Widely adopted, pioneering social media dashboard
- Comprehensive all-in-one platform with multi-channel scheduling
- Strong for large teams and multi-account management
- Enterprise scale, compliance, and large app ecosystem
- Free trial and annual billing discounts
Criticised for
- Can feel heavy or expensive for smaller budgets
Pricing
Per seat pricing
Cite as: SlateIndex, “Hootsuite AI visibility profile”, https://slateindex.ai/brand/hootsuite, data of Nov 2, 2026. Licence: CC BY 4.0.