Hootsuite pricing 2026: plans and costs
How AI answers describe Hootsuite pricing
Hootsuite : Provides savings up to 38% off month-to-month pricing when choosing annual billing across its Standard, Professional, and Advanced tiers.
Compared to: Sprout Social · Buffer · HubSpot
Quick pricing summary
- Standard: $99 user/month, billed annually
- Professional: $199 user/month, billed annually
- Advanced: $399 user/month, billed annually
- Enterprise: Custom (custom)
- Worth noting: Prices are per user/month based on annual billing; monthly billing also available at a higher rate. Price figures taken from FAQ ('start at $99', '$199', 'up to $399'). Trial accounts have daily posting limits and no bulk scheduling. Nonprofit discounts available.
Plans
Standard
$99 user/month, billed annually
- Manage up to 10 social media accounts
- Schedule unlimited social posts
- Generate posts and images with AI
- Respond to messages from one inbox
- Monitor your brand and competitors
- Purchase as many user seats as you need
Professional
$199 user/month, billed annually
- Everything in Standard
- Manage unlimited social accounts
- Automate inbox replies and workflows
- Forecast social trends up to 90 days ahead
- Build custom performance reports
Advanced
$399 user/month, billed annually
- Everything in Professional
- Review and approve content with your team
- Assign and auto-route messages to the right team members
- Coordinate content and customer care
- Measure team performance and efficiency
Enterprise
Custom custom
- Everything in Advanced
- Advanced analytics
- Advanced listening
- Single sign-on (SSO)
- Custom compliance solutions
- Employee advocacy (Parliament)
- Expert-led implementation and onboarding
What you get on each plan
| Feature | Standard | Professional | Advanced | Enterprise |
|---|---|---|---|---|
| Social accounts | 10 | Unlimited | Unlimited | Unlimited |
| User seats | 1+ | 1+ | 1+ | Custom |
| Competitor benchmarking | Up to 5 | Up to 20 | Up to 20 | Up to 20 |
| Approval workflows | — | — | ✓ | ✓ |
| Single sign-on (SSO) | — | — | — | ✓ |
Hootsuite pricing vs alternatives
| Brand | Entry price | Free plan | Model | Best for | |
|---|---|---|---|---|---|
| Hootsuite | $99 per seat / mo | No · 14-day trial | Per seat | — | |
| Sprout Social | $79 per seat / mo | No · 30-day trial | Per seat | Marketing and customer care teams that manage many social profiles and high engagement; the Professional plan is aimed at teams handling a lot of profiles. | Compare → |
| Buffer | Free; paid from $5 per seat / mo | Yes | Per seat | Creators, brands and agencies that post across many social channels and want flexible per-channel pricing | Compare → |
| HubSpot | Free; paid from $7 per seat / mo | Yes | Per seat | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. | Compare → |
| Zapier | Free; paid from $19.99 / mo | Yes | Usage-based | Businesses from first-time founders to the Fortune 500 that want AI and automation across many apps. | Compare → |
List prices as published on www.hootsuite.com/plans. Totals are worked examples, not quotes.