Brand24AI social listening tool for tracking brand mentions
vs
LaterInfluencer marketing built for creators and trusted by brands.
Comparison · Social Media Management · weekly run Nov 2
Brand24 vs Later
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Later is the stronger AI pick in Social Media Management: it has a visibility score of 18.3 versus 0 for Brand24.
Choose Brand24 if…
No clear advantage in the published data.
Choose Later if…
- You want the brand AI engines rank higher (18.3 vs 0)
- You want a lower entry price ($18.75 vs $249)
- You prefer a larger, established vendor (201–500 employees)
- Visual content planning focus
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Brand24 | Later |
|---|---|---|
| Visibility score | 0% | 18.3% |
| Change vs last week | New | New |
| Rank in Social Media Management | #46 | #6 |
| Share of voice | 0% | 4.5% |
| Mentions this run | 0 | 27 |
| Positive in AI answers | — | 30% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Brand24 0pp · Later 0pp over 0 weekly runs.
Engine by engine
Later leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
Brand24Later
Head to head in AI answers
0 engine answers name both brands
0Brand24 ranked higher
0Later ranked higher
Features, pricing & fit
| Dimension | Brand24 | Later |
|---|---|---|
| Pricing model | Flat tiers | Flat tiers |
| Entry price | $249 / mo | $18.75 / mo |
| Free plan | No · 14-day trial | No · 14-day trial |
| Deployment | Web dashboard and mobile app | — |
| Support | Webinars, Help center, Chat support, Email support | Self-serve Help Center and support community, Automated chatbot, Human support by email through the chatbot, Prioritized 12-hour response on the Scale plan |
| Founded | 2010 | 2014 |
| Headquarters | Wrocław, Poland | Boston, Massachusetts, United States |
| Employees | 51–200 | 201–500 |
| Funding | Venture | Later Stage VC (led by Summit Partners; listed elsewhere as M&A) |
| Best for | Startups, small businesses, growing businesses, small agencies and established agencies | Brands, agencies and social media managers who run influencer campaigns or manage several social profiles and clients. |
Plans side by side
Brand24
Individual$249month ($199/month billed annually)
Team$349month ($299/month billed annually)
Pro$499month ($399/month billed annually)
Business$699month ($599/month billed annually)
Enterprise$1,499month, billed annually (from)
Later
Starter$18.75month, billed yearly
Growth$37.5month, billed yearly
Scale$82.5month, billed yearly
Pros and cons
Themes from the AI answers that mention each brand
Brand24
Profile in progress.
Later
- Visual content planning focus
- Best for Instagram and TikTok brands
- Free option available
- 14-day free trial
- Reduced effective monthly rates on annual plans
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Brand24 vs Later”, https://slateindex.ai/compare/brand24-vs-later, data of Nov 2, 2026. Licence: CC BY 4.0.