Later

New

Influencer marketing built for creators and trusted by brands.

Social Media ManagementBoston, Massachusetts, United States201–500 employeesFounded 2014

#6 of 51 in Social Media Management 30% positive in AI answers

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Visibility score

18.3%

New vs last week

Weekly run · Nov 2

Data collected Nov 2, 2026·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run Nov 9, 2026

Later ranks #6 of 51 in Social Media Management with an AI visibility score of 18.3 (SlateIndex, Nov 2, 2026).
Later is most visible on ChatGPT (31.9) and least on Google AI Mode (7.4).
AI engines name Later in 18 of the 30 Social Media Management buyer prompts SlateIndex tracks.
buffer.com is the source AI engines cite most in answers about Later, with 27 citations.

About

Company details for Later

Later sells influencer marketing software for finding creators, setting creator rates, checking brand fit, and tracking sales from campaigns. Later Social, its social media management product, lets teams plan, schedule, publish and analyze posts across platforms from one calendar. Its Link in Bio product turns profile links into a shoppable page. It ranks #6 of 51 in Social Media Management on SlateIndex and has a visibility score of 18.3 in the latest weekly run.

Founded in 2014 and headquartered in Boston, Massachusetts, United States, the company employs 201–500 people. Its differentiator: influencer marketing platform powered by real campaign creator social intelligence, including Later EdgeAI analysis of creator behavior and purchase data.

Website: later.com
Categories: Social Media Management
Company size: 201–500 employees
Headquarters: Boston, Massachusetts, United States
Founded: 2014
Company type: Private, venture-backed
Funding: Later Stage VC (led by Summit Partners; listed elsewhere as M&A)
Pricing: $18.75 / mo · flat tiers
Free trial: 14-day free trial
Platforms: Instagram, Facebook, TikTok, Threads, YouTube, Pinterest, LinkedIn, Snapchat
Support: Self-serve Help Center and support community, Automated chatbot, Human support by email through the chatbot, Prioritized 12-hour response on the Scale plan

Facebook · facebook.com/latermedia/X · x.com/latermedia/Instagram · instagram.com/latermedia/LinkedIn · linkedin.com/company/latergram-me/YouTube · youtube.com/latermedia/

Read from linkedin.com, later.com, g2.com, facebook.com, caplight.com · refreshed Nov 2, 2026.

AI visibility

Latest weekly run · Nov 2 · next run Nov 9

Visibility score

18.3%

across Social Media Management answers, weighted by position

ChatGPT31.9%

AI Mode7.4%

Perplexity15.7%

Change

New

vs last week’s run

Category rank

#6 of 51

in Social Media Management

Mentions

in this week’s run

Share of voice

4.5%

of AI mentions in Social Media Management

Visibility score trend

Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.

Now18.3%

30-day change—

High · low18.3% · 18.3%

Rank#6

Changes appear after the second weekly run in Social Media Management. Buffer leads the category at 57.6%.

Media

Website and product screenshots for Later

All media

Home page

Pricing page

AI mentions & citations

Recent answers that name Later

All prompts

How do companies schedule and measure social posts without a dedicated tool?

ChatGPT · run of Nov 2

Which Social Media Management tools offer annual discounts?

Largest potential savings: SocialBee and Later are worth investigating.

ChatGPT · run of Nov 2

What are common mistakes when buying a social media management tool?

If you plan to add team members, scale client accounts, or expand to new networks next year, switching platforms later is a massive headache.

Google AI Mode · run of Nov 2

What are common mistakes when buying a social media management tool?

A cheap plan may lack essential analytics, integrations, collaboration features, or platform support—and switching later can cost more.

Perplexity · run of Nov 2

How much does a social media management tool cost per month?

ChatGPT · run of Nov 2

Best social media management tool for startups

ChatGPT · run of Nov 2

What is the difference between a social media management tool and Marketing Automation?

ChatGPT · run of Nov 2

Where can I sign up for a social media management tool?

ChatGPT · run of Nov 2

Products & features

What Later sells

Later Influence

Influencer marketing platform for finding creators, running campaigns, checking brand fit and tracking sales.

Later Social

Social media management for planning, scheduling, publishing, social inbox and analytics across platforms.

Link in Bio

Mini website built into an Instagram or TikTok profile that links followers to products and content.

Mavely

Affiliate marketing tool for creating and sharing affiliate links and tracking creator-driven sales, added in 2025.

Later 360

Unified reporting suite across influencer programs, from awareness to sales.

Strengths engines cite

Visual content planning focus
Best for Instagram and TikTok brands
Free option available
14-day free trial
Reduced effective monthly rates on annual plans

Target market & buyers

Brands and agencies that run influencer and social media programs.

Notable customers include El Pollo Loco, Crumbl, Tapatio, Habit Burger & Grill, Kraft, Opendoor, Kroger Precision Marketing, Five Below.

Industry	Primary use case
Food and restaurants	Creator campaigns for menu launches, brand love and sales growth.
Beauty and skincare	Influencer content and commerce campaigns with creators.
Retail	Creator activations for product launches and Gen Z engagement on TikTok and Instagram.

Funding & recent developments

Funding

Round	Year	Amount
Seed	2015	$1M
Series A	2018	—
Series A	2018	—
Series A	2019	—
Later Stage VC (led by Summit Partners; listed elsewhere as M&A)	2022	$135M

Latest known round	Total raised
Later Stage VC (led by Summit Partners; listed elsewhere as M&A)	—

Recent developments

Oct 2025ProductLater EdgeAI announced
Later announced EdgeAI, a predictive intelligence product.
Sep 2025ProductThe Drop quarterly product showcase
Later announced The Drop, a quarterly product showcase with new features for social media marketers.
Sep 2025ProductBrand Suitability Insights launched
Later launched Brand Suitability Insights.
Feb 2025PartnershipPartnership with Snap Inc.
Later announced a partnership with Snap Inc.
Jan 2025CompanyLater acquires Mavely
Later acquired Mavely, adding affiliate marketing to its influencer and social tools.

Competitive landscape

How Later compares with its top three alternatives

All alternatives

Later most often appears alongside Buffer, Hootsuite, Sprout Social in AI answers.

vsLater vs Buffer18.3% vs 57.6% visibility · Buffer leadsFull comparison vsLater vs Hootsuite18.3% vs 57.5% visibility · Hootsuite leadsFull comparison vsLater vs Sprout Social18.3% vs 53.5% visibility · Sprout Social leadsFull comparison

Brand	Visibility	Share of voice	vs last week	Starting price
Later	18.3%	4.5%	New	$18.75 / mo
Buffer	57.6%	11.4%	New	Free plan
Hootsuite	57.5%	10.8%	New	$99 / seat / mo
Sprout Social	53.5%	11.3%	New	$79 / seat / mo
SocialPilot	10%	3.4%	New	$20 / mo