Later pricing 2026: plans and costs
Quick pricing summary
- Starter: $18.75 month, billed yearly
- Growth: $37.5 month, billed yearly
- Scale: $82.5 month, billed yearly
- Annual billing: saves 25% vs monthly
- Worth noting: Prices shown are monthly equivalents billed yearly (3 months free / 25% off); monthly billing prices not stated. FAQ mentions $5 per additional user, conflicting with $3.75 add-on listing. Non-profits get 50% off annual Growth plan. Taxes extra.
Plans
Starter
$18.75 month, billed yearly
- 1 social set (8 profiles total)
- 1 user
- Schedule up to 30 posts per profile per month
- AI content tools (5 AI credits/month)
- Platform analytics (up to 3 months)
- Link in Bio
- Basic customer support
- Extra Social Sets, users and AI credits not available
Growth
$37.5 month, billed yearly
- 2 social sets (16 profiles total)
- 2 users
- Multi-profile Best Times to Post
- Smart Scheduling with Future Trends
- Internal & External collaboration and approvals
- Social inbox
- Schedule up to 180 posts per profile per month
- AI content tools (50 AI credits/month)
- Platform analytics (up to 1 year)
- UGC collection
- Custom roles and permissions
Scale
$82.5 month, billed yearly
- 6 social sets (48 profiles total)
- 4 users
- Meta Ads Analytics
- Custom analytics
- Competitive benchmarking
- Future industry insights
- Brand Health
- Brand Mentions
- Unlimited posts
- AI content tools (100 AI credits/month)
- Platform analytics (up to 2 years)
- Priority support
What you get on each plan
| Feature | Starter | Growth | Scale |
|---|---|---|---|
| Social Sets | 1 (8 social profiles) | 2 (16 social profiles) | 6 (48 social profiles) |
| Users | 1 | 2 | 4 |
| Social posts | 30 per profile, per month | 180 per profile, per month | Unlimited |
| AI credits | 5 per month | 50 per month | 100 per month |
| Multi-profile Best Times to Post | — | ✓ | ✓ |
| Instagram Product Tagging | — | ✓ | ✓ |
| Collect by Tags / Mentions | — | ✓ | ✓ |
| Custom Analytics | — | — | ✓ |
| Meta Ads Analytics | — | — | ✓ |
| Instagram/TikTok/Facebook/Threads Analytics | Up to 3 months | Up to 1 year | Up to 2 years |
| Link in Bio Analytics | Up to 1 year | Up to 1 year | Up to 2 years |
| Access Groups | 1 | Unlimited | Unlimited |
| Content Approval Workflow | — | ✓ | ✓ |
| External Comment Workflow | — | ✓ | ✓ |
| Social Inbox (Instagram, Facebook, TikTok) | — | ✓ | ✓ |
| Competitive Benchmarking | — | — | ✓ |
| Future Insights | — | — | ✓ |
| Brand Health | — | — | ✓ |
| Brand Mentions | — | — | ✓ |
| Link in Bio | ✓ | ✓ | ✓ |
| Prioritized Support | — | — | ✓ |
Hidden costs & add-ons
| Cost driver | Price | When it applies |
|---|---|---|
| Extra Social Set | $11.25 USD/month each | Growth, Scale |
| Extra user | $3.75 USD/month each | Growth, Scale |
| Extra AI credits | $3.75 USD/month for 100 credits/month | Growth, Scale |
Later pricing vs alternatives
| Brand | Entry price | Free plan | Model | Best for | |
|---|---|---|---|---|---|
| Later | $18.75 / mo | No · 14-day trial | Flat tiers | — | |
| Buffer | Free; paid from $5 per seat / mo | Yes | Per seat | Creators, brands and agencies that post across many social channels and want flexible per-channel pricing | Compare → |
| Hootsuite | $99 per seat / mo | No · 14-day trial | Per seat | Teams and agencies that manage many social accounts, and larger organizations such as enterprise companies and franchises that need approvals, governance, and expert support. | Compare → |
| Sprout Social | $79 per seat / mo | No · 30-day trial | Per seat | Marketing and customer care teams that manage many social profiles and high engagement; the Professional plan is aimed at teams handling a lot of profiles. | Compare → |
| SocialPilot | $20 / mo | No · 14-day trial | Flat tiers | Marketing agencies and brands that manage many client social media accounts. | Compare → |
List prices as published on later.com/pricing/. Totals are worked examples, not quotes.