Brand24AI social listening tool for tracking brand mentions
vs
MetricoolSave time scheduling, analyzing, and managing your social media and ad content.
Comparison · Social Media Management · weekly run Nov 2
Brand24 vs Metricool
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Metricool is the stronger AI pick in Social Media Management: it has a visibility score of 22 versus 0 for Brand24.
Choose Brand24 if…
No clear advantage in the published data.
Choose Metricool if…
- You want the brand AI engines rank higher (22 vs 0)
- You want a free plan to start
- robust social media analytics and reporting
- deep data analytics and ad performance tracking
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Brand24 | Metricool |
|---|---|---|
| Visibility score | 0% | 22% |
| Change vs last week | New | New |
| Rank in Social Media Management | #46 | #4 |
| Share of voice | 0% | 5.3% |
| Mentions this run | 0 | 31 |
| Positive in AI answers | — | 65% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Brand24 0pp · Metricool 0pp over 0 weekly runs.
Engine by engine
Metricool leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
Brand24Metricool
Head to head in AI answers
0 engine answers name both brands
0Brand24 ranked higher
0Metricool ranked higher
Features, pricing & fit
| Dimension | Brand24 | Metricool |
|---|---|---|
| Pricing model | Flat tiers | Flat tiers |
| Entry price | $249 / mo | Free; paid from $20 / mo |
| Free plan | No · 14-day trial | Yes |
| Deployment | Web dashboard and mobile app | Web dashboard with iOS and Android apps |
| Support | Webinars, Help center, Chat support, Email support | Help Center, In-app chat |
| Founded | 2010 | 2014 |
| Headquarters | Wrocław, Poland | Madrid, Spain |
| Employees | 51–200 | — |
| Funding | Venture | Series A with Axon Partners Group as investor |
| Best for | Startups, small businesses, growing businesses, small agencies and established agencies | Social media managers, agencies and teams that manage several brands or client accounts |
Plans side by side
Brand24
Individual$249month ($199/month billed annually)
Team$349month ($299/month billed annually)
Pro$499month ($399/month billed annually)
Business$699month ($599/month billed annually)
Enterprise$1,499month, billed annually (from)
Metricool
Free$0month
Starter$20month (billed annually, up to 5 brands)
Advanced$53month (billed annually, up to 15 brands)
CustomCustomcontact sales
Pros and cons
Themes from the AI answers that mention each brand
Brand24
Profile in progress.
Metricool
- robust social media analytics and reporting
- deep data analytics and ad performance tracking
- good value and affordable pricing
- reliable free tier
- clear, transparent pricing
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Brand24 vs Metricool”, https://slateindex.ai/compare/brand24-vs-metricool, data of Nov 2, 2026. Licence: CC BY 4.0.