Metricool pricing 2026: plans and costs
How AI answers describe Metricool pricing
Metricool: offers published pricing starting around $10/month.
Compared to: Buffer · Sprout Social · Hootsuite
- Free plans: Available from tools such as Buffer, Metricool, and Agorapulse, usually with limits on channels, posts, or users.
- Metricool: Free plan for 1 brand and 20 posts per month.
Quick pricing summary
- Free: $0 month
- Starter: $20 month (billed annually, up to 5 brands)
- Advanced: $53 month (billed annually, up to 15 brands)
- Custom: Custom (contact sales)
- Annual billing: saves 24% vs monthly
- Worth noting: USD prices shown are annual billing; monthly billing: Starter from $25, Advanced from $67. Prices exclude VAT. Unlimited scheduling subject to Fair Use Policy. EUR pricing also published.
Plans
Free
$0 month
- Manage 1 brand
- All social networks except LinkedIn and Twitter
- Schedule up to 20 posts per month
- Analyze 5 competitor profiles
- 30 days of analytics
- AI social media assistant
- Metricool MCP
Starter
$20 month (billed annually, up to 5 brands)
- Everything in Free
- Manage up to 10 brands (up to 5 brands $20/month, up to 10 brands $36/month annual; $25/$45 monthly)
- Unlimited content publishing (fair use)
- Analyze up to 100 competitors
- Access to X add-on and Advanced Analytics add-on
- LinkedIn connection
- Limited access to Campaign Dashboards and Metricool Studio
- PDF and PPT reports
- Multiple link-in-bio
- Analytics with unlimited history
- Access to Flows
- Google Drive and Canva integration
Advanced
$53 month (billed annually, up to 15 brands)
- Everything in Free and Starter
- Manage up to 50 brands (15 brands $53, 25 brands $85, 50 brands $159/month annual; $67/$107/$210 monthly)
- Team and client management
- Role management
- Post approval system
- Complete Twitter/X analytics
- Customizable report templates
- Data Studio connector
- Metricool API (Zapier, Make)
Custom
Custom contact sales
- Everything in Free, Starter and Advanced
- Custom number of brands
- Metricool integration in your business
- White Label
- Dedicated account manager
- Custom AI assistant credits
What you get on each plan
| Feature | Free | Starter | Advanced | Custom |
|---|---|---|---|---|
| Brands | 1 | 10 | 50 | +50 |
| — | 10 | 50 | +50 | |
| Twitter/X | — | Add-on | Add-on | Add-on |
| Post limit per month | 20 | Unlimited* | Unlimited* | Unlimited* |
| AI Social Media Assistant | 5 credits per brand/month | 20 credits per brand/month | 35 credits per brand/month | Custom |
| Metrics storage | 30 days | Unlimited* | Unlimited* | Unlimited* |
| Competitor analysis | 5 | 100 | 100 | 100 |
| Twitter analytics | — | Reduced | Complete | Complete |
| Team members | — | — | Unlimited | Unlimited |
| Post approval system | — | — | ✓ | ✓ |
| Data Studio connector | — | — | ✓ | ✓ |
| API access | — | — | ✓ | ✓ |
| White Label | — | — | — | ✓ |
Hidden costs & add-ons
| Cost driver | Price | When it applies |
|---|---|---|
| Twitter/X Add-on | $10/month per connected account | Starter, Advanced, Custom |
| Advanced Analytics | Starting at $12/month (Starter); starting at $36/month (Advanced, Custom) | Starter, Advanced, Custom |
| Hashtag Tracker - Twitter/X | $25/day | Starter, Advanced, Custom |
| Hashtag Tracker - Instagram | $25/day | All plans |
Metricool pricing vs alternatives
| Brand | Entry price | Free plan | Model | Best for | |
|---|---|---|---|---|---|
| Metricool | Free; paid from $20 / mo | Yes | Flat tiers | — | |
| Buffer | Free; paid from $5 per seat / mo | Yes | Per seat | Creators, brands and agencies that post across many social channels and want flexible per-channel pricing | Compare → |
| Sprout Social | $79 per seat / mo | No · 30-day trial | Per seat | Marketing and customer care teams that manage many social profiles and high engagement; the Professional plan is aimed at teams handling a lot of profiles. | Compare → |
| Hootsuite | $99 per seat / mo | No · 14-day trial | Per seat | Teams and agencies that manage many social accounts, and larger organizations such as enterprise companies and franchises that need approvals, governance, and expert support. | Compare → |
| Agorapulse | — | — | — | Social media managers, marketing leaders and agencies that need to prove social media's business results | Compare → |
List prices as published on metricool.com/pricing/. Totals are worked examples, not quotes.