Metricool
NewSave time scheduling, analyzing, and managing your social media and ad content.
#4 of 51 in Social Media Management1,000,000 customers (per metricool.com)65% positive in AI answers
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
- Metricool ranks #4 of 51 in Social Media Management with an AI visibility score of 22 (SlateIndex, Nov 2, 2026).
- Metricool is most visible on ChatGPT (31.7) and least on Google AI Mode (12.8).
- AI engines name Metricool in 15 of the 30 Social Media Management buyer prompts SlateIndex tracks.
- buffer.com is the source AI engines cite most in answers about Metricool, with 35 citations.
About
Company details for Metricool
Metricool is a social media management tool for planning and scheduling posts, analyzing performance, answering messages and comments, and generating reports across social networks. It also includes link-in-bio pages, DM automation and a dashboard for Google, Facebook and TikTok Ads. It offers a free plan and paid plans for multi-brand teams and agencies. It ranks #4 of 51 in Social Media Management on SlateIndex and has a visibility score of 22 in the latest weekly run.
Founded in 2014 and headquartered in Madrid, Spain, the company employs an undisclosed number of people. Its differentiator: planning, analytics, reporting, inbox and ad management in one tool, with a free plan that has no time limit.
- Website
- metricool.com
- Categories
- Social Media Management
- Headquarters
- Madrid, Spain
- Founded
- 2014
- Company type
- Division of team.blue
- Funding
- Series A with Axon Partners Group as investor
- Customers
- 1,000,000 · per metricool.com/about-us
- Pricing
- Free; paid from $20 / mo · flat tiers
- Free trial
- Free plan available
- Deployment
- Web dashboard with iOS and Android apps
- Platforms
- Facebook, Instagram, Threads, Twitter/X, Bluesky, Pinterest, TikTok, YouTube, Twitch, LinkedIn, Google Business Profile, Web/Blog, Facebook Ads, Google Ads, TikTok Ads
- Languages
- 7 supported
- Support
- Help Center, In-app chat
Read from pitchbook.com, metricool.com, checkthat.ai, facebook.com, crunchbase.com · refreshed Nov 2, 2026.
AI visibility
Latest weekly run · Nov 2 · next run Nov 9
Visibility score trend
Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.
Changes appear after the second weekly run in Social Media Management. Buffer leads the category at 57.6%.
Media
Website and product screenshots for Metricool
AI mentions & citations
Recent answers that name Metricool
Best social media management tool for startups
For most startups, I recommend Buffer or Metricool.
Best social media management tool with AI features
Based on my research of the latest 2026 tools, Buffer, Metricool, Hootsuite, Sprout Social, and Predis.ai are among the strongest social media management platforms with AI capabilities.
Is there a free social media management tool for small teams?
Metricool website · Pricing
Which Social Media Management tools offer annual discounts?
Best for analytics: Metricool.
Which social media management tool has transparent pricing?
Metricool — Offers clear brand-based pricing starting with a free plan, and paid tiers beginning around $25/month , making it easy to see what features and number of brands you get per…
Most affordable social media management tool that is still reliable
Metricool: Better if analytics and reporting matter; it has a free tier and paid plans starting around $25/month.
How much does a social media management tool cost per month?
Free plans: Available from tools such as Buffer, Metricool, and Agorapulse, usually with limits on channels, posts, or users.
Alternatives to the most popular social media management tool
Best overall value: Metricool
Products & features
What Metricool sells
Planner
Calendar and scheduler for posting across networks, with best-time suggestions, post approval and an AI social media assistant.
Analytics
Dashboards for social channel performance, progress over time and competitor tracking.
Reporting
Automated reports, AI analysis, campaign dashboards and a Data Studio connection.
Inbox
One place for messages and comments from connected networks.
Flows
DM automation that turns comments and story replies into conversations and sends people to a catalog, sign-up page or chat.
Smartlinks
Link-in-bio pages with tracking of clicks in real time.
Campaigns
Unified dashboard for managing Google, Facebook and TikTok Ads together.
Strengths engines cite
- robust social media analytics and reporting
- deep data analytics and ad performance tracking
- good value and affordable pricing
- reliable free tier
- clear, transparent pricing
Target market & buyers
Individuals, agencies and organizations
| Industry | Primary use case |
|---|---|
| Marketing agencies | Managing client brands with team roles, client access and post approvals |
Funding & recent developments
Funding
| Round | Year | Amount |
|---|---|---|
| Google for Startups funding | 2021 | — |
| Investment from Axon Partners Group | 2022 | — |
| Scaleup Spain Network funding | 2023 | — |
| Corporate minority round with Team Blue as investor | 2024 | — |
| Series A with Axon Partners Group as investor | 2024 | — |
| Latest known round | Total raised |
|---|---|
| Series A with Axon Partners Group as investor | — |
Recent developments
- Sep 2026Company2026 Social Ads report published
Metricool published its 2026 Social Ads report, covering 628,969 campaigns.
- Sep 2026ProductOfficial connectors for Claude and ChatGPT
Metricool launched official connectors for Claude and ChatGPT.
- Jun 2026Company2026 Instagram study published
Metricool published its 2026 Instagram study, covering 24.3 million posts.
- May 2026ProductProduct update adds Reporting section
A product update added a Reporting section, Campaign Dashboards and Metricool Studio.
- Dec 2025Company2026 Social Media Study published
Metricool published its 2026 Social Media Study, covering about 39.7 million posts.
Competitive landscape
How Metricool compares with its top three alternatives
Metricool most often appears alongside Buffer, Sprout Social, Hootsuite in AI answers.
| Brand | Visibility | Share of voice | vs last week | Starting price |
|---|---|---|---|---|
| Metricool | 22% | 5.3% | New | Free plan |
| Buffer | 57.6% | 11.4% | New | Free plan |
| Sprout Social | 53.5% | 11.3% | New | $79 / seat / mo |
| Hootsuite | 57.5% | 10.8% | New | $99 / seat / mo |
| Agorapulse | 16% | 4.6% | New | Pricing not available |
What AI answers say
Sentiment and themes from the answers that mention this brand
Positive 65% · Neutral 29% · Mixed 6% of 31 engine answers that mention Metricool
Praised for
- robust social media analytics and reporting
- deep data analytics and ad performance tracking
- good value and affordable pricing
- reliable free tier
- clear, transparent pricing
Criticised for
Pricing
Flat tiers pricing with a free plan
Cite as: SlateIndex, “Metricool AI visibility profile”, https://slateindex.ai/brand/metricool, data of Nov 2, 2026. Licence: CC BY 4.0.