Brand24AI social listening tool for tracking brand mentions
vs
Sprout SocialTurning social into a growth engine for the world's boldest brands.
Comparison · Social Media Management · weekly run Nov 2
Brand24 vs Sprout Social
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Sprout Social is the stronger AI pick in Social Media Management: it has a visibility score of 53.5 versus 0 for Brand24.
Choose Brand24 if…
- Flat tiers pricing suits your budget better than per seat
Choose Sprout Social if…
- You want the brand AI engines rank higher (53.5 vs 0)
- You want a lower entry price ($79 vs $249)
- You need SOC 2 Type 2 or ISO 27001:2022 or ISO 27701:2019 coverage
- You prefer a larger, established vendor (1,001–5,000 employees)
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Brand24 | Sprout Social |
|---|---|---|
| Visibility score | 0% | 53.5% |
| Change vs last week | New | New |
| Rank in Social Media Management | #46 | #3 |
| Share of voice | 0% | 11.3% |
| Mentions this run | 0 | 62 |
| Positive in AI answers | — | 50% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Brand24 0pp · Sprout Social 0pp over 0 weekly runs.
Engine by engine
Sprout Social leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
Brand24Sprout Social
Head to head in AI answers
0 engine answers name both brands
0Brand24 ranked higher
0Sprout Social ranked higher
Features, pricing & fit
| Dimension | Brand24 | Sprout Social |
|---|---|---|
| Pricing model | Flat tiers | Per seat |
| Entry price | $249 / mo | $79 per seat / mo |
| Free plan | No · 14-day trial | No · 30-day trial |
| Deployment | Web dashboard and mobile app | Cloud-hosted on AWS |
| Compliance | — | SOC 2 Type 2, ISO 27001:2022, ISO 27701:2019 |
| Support | Webinars, Help center, Chat support, Email support | Priority customer support on the Enterprise plan, White-glove onboarding and implementation on the Enterprise plan, Professional Services add-on with trainings, strategy consultations and tag audits |
| Founded | 2010 | 2010 |
| Headquarters | Wrocław, Poland | Chicago, Illinois, United States |
| Employees | 51–200 | 1,001–5,000 |
| Funding | Venture | Series B (New Enterprise Associates-led) · $104M raised |
| Best for | Startups, small businesses, growing businesses, small agencies and established agencies | Marketing and customer care teams that manage many social profiles and high engagement; the Professional plan is aimed at teams handling a lot of profiles. |
Plans side by side
Brand24
Individual$249month ($199/month billed annually)
Team$349month ($299/month billed annually)
Pro$499month ($399/month billed annually)
Business$699month ($599/month billed annually)
Enterprise$1,499month, billed annually (from)
Sprout Social
Essentials$79seat/month (billed annually)
Standard$199seat/month (billed annually)
Professional$299seat/month (billed annually)
Advanced$399seat/month (billed annually)
EnterpriseCustomcustom
Pros and cons
Themes from the AI answers that mention each brand
Brand24
Profile in progress.
Sprout Social
- Strong cross-channel analytics and reporting
- Deep social listening
- Polished user experience and unified smart inbox
- Enterprise-grade social media management for large teams
- Well-regarded by users with a high G2 rating
- Costly for smaller teams and budgets
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Brand24 vs Sprout Social”, https://slateindex.ai/compare/brand24-vs-sprout-social, data of Nov 2, 2026. Licence: CC BY 4.0.