Sprout Social
NewTurning social into a growth engine for the world's boldest brands.
#3 of 51 in Social Media Management30,000 customers (per sproutsocial.com)50% positive in AI answers
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
- Sprout Social ranks #3 of 51 in Social Media Management with an AI visibility score of 53.5 (SlateIndex, Nov 2, 2026).
- Sprout Social is most visible on ChatGPT (61.3) and least on Perplexity (40.7).
- AI engines name Sprout Social in 28 of the 30 Social Media Management buyer prompts SlateIndex tracks.
- buffer.com is the source AI engines cite most in answers about Sprout Social, with 43 citations.
About
Company details for Sprout Social
Sprout Social is a social media management platform that lets businesses publish, schedule, engage and report across social networks from one place. Its modules cover content planning and publishing, a Smart Inbox for engagement and customer care, analytics and social listening. Influencer marketing, employee advocacy and NewsWhip media tracking are sold as separate products. The company is based in Chicago and states that it serves more than 30,000 brands. It ranks #3 of 51 in Social Media Management on SlateIndex and has a visibility score of 53.5 in the latest weekly run.
Founded in 2010 and headquartered in Chicago, Illinois, United States, the company employs 1,001–5,000 people. It has raised about $104M. Its differentiator: an AI-powered Social Intelligence Platform that combines publishing, engagement, analytics and listening, and moves social insight into wider business decisions.
- Website
- sproutsocial.com
- Categories
- Social Media Management
- Company size
- 1,001–5,000 employees
- Headquarters
- Chicago, Illinois, United States
- Founded
- 2010
- Company type
- Public Company
- Funding
- Series B (New Enterprise Associates-led) · $104M raised
- Customers
- 30,000 · per sproutsocial.com/security
- Pricing
- $79 per seat / mo · per seat
- Free trial
- 30-day free trial
- Deployment
- Cloud-hosted on AWS
- Platforms
- iOS, Android
- Compliance
- SOC 2 Type 2, ISO 27001:2022, ISO 27701:2019
- Support
- Priority customer support on the Enterprise plan, White-glove onboarding and implementation on the Enterprise plan, Professional Services add-on with trainings, strategy consultations and tag audits
Read from linkedin.com, sproutsocial.com, ai.g2.com, facebook.com, trust.sproutsocial.com, zoominfo.com · refreshed Nov 2, 2026.
AI visibility
Latest weekly run · Nov 2 · next run Nov 9
Visibility score trend
Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.
Changes appear after the second weekly run in Social Media Management. Buffer leads the category at 57.6%.
Media
Website and product screenshots for Sprout Social
AI mentions & citations
Recent answers that name Sprout Social
What is the difference between a social media management tool and Marketing Automation?
![The Social Media Metrics to Track in 2026 [Cheatsheet] Sprout Social](https://images.openai.com/static-rsc-4/t07VX2zIG5Zu0Xfq-…
Compare the leading Social Media Management platforms
For enterprise requirements, G2's 2026 research also identifies Sprout Social and Hootsuite among the leading platforms.
How long does it take to roll out a social media management tool?
Small to Medium Business (SMB) / Self-Serve (1 to 14 days): Tools like Sprout Social , Buffer, or Hootsuite for smaller teams are built for rapid deployment.
Compare the leading Social Media Management platforms
Learn more: Explore user reviews on G2's Sprout Social Profile.
Best social media management tool with AI features
Sprout Social – Best for Enterprise & Advanced Analytics
What is the typical pricing model for Social Media Management software?
Examples: Sprout Social and Hootsuite.[](https://google.com/goto?url=CAESkgEB6zswFbuu1eGVNEHlk0bZDh65tetZPWf2OrSMdVC-f6KQ9q9E6QpvbXYwrsQw8Vp-…
Official website of the top social media management tool vendors
Sprout Social — Best overall for deep cross-channel analytics, enterprise collaboration, and real-time social listening.
What is a social media management tool and when does a company need one?
According to HubSpot and Sprout Social, these tools help businesses organize their social media operations, manage audience interactions, and measure marketing performance.
Products & features
What Sprout Social sells
Sprout Social
Social media management suite for publishing, engagement, analytics and social listening across networks.
Trellis
AI agent that answers questions about social data and drafts replies and report summaries.
Employee Advocacy
Add-on that lets curated on-brand content be shared by employees on their own networks.
Influencer Marketing
Add-on for discovering creators, running influencer campaigns and tracking conversions.
NewsWhip
Media intelligence platform that tracks rising stories and sends predictive alerts.
Strengths engines cite
- Strong cross-channel analytics and reporting
- Deep social listening
- Polished user experience and unified smart inbox
- Enterprise-grade social media management for large teams
- Well-regarded by users with a high G2 rating
Target market & buyers
Business owners, agencies, brands, causes and communities, including large enterprises with large-scale social operations.
Notable customers include ScottsMiracle-Gro, Papa Johns, BMC, Chicago Bulls, Marquette University, Casio, Ivanti, Grammarly.
| Industry | Primary use case |
|---|---|
| Higher education | Managing numerous profiles and engaging students on and off campus (Marquette University) |
| Sports | Seeing which campaigns work in real time and adjusting them (Chicago Bulls) |
| Restaurants | Handling social customer care tickets with a faster care team (Papa Johns) |
| Consumer cosmetics | Connecting a brand's social presence with its retail footprint (Benefit Cosmetics) |
| Hospitality | Engaging hotel guests through social channels (Innisfree Hotels) |
| Electronics | Focusing social media customer care and collaboration across teams (Casio) |
Funding & recent developments
Funding
| Round | Year | Amount |
|---|---|---|
| Series C (Goldman Sachs-led) | 2016 | $42M |
| Series D (Future Fund-led, with Goldman Sachs and New Enterprise Associates) | 2018 | $41M |
| Nasdaq IPO (reported) | 2019 | $150M |
| Earliest round (Lightbank-led, per one dataset) | — | $1M |
| Series B (New Enterprise Associates-led) | — | $18M |
| Latest known round | Total raised |
|---|---|
| Series B (New Enterprise Associates-led) | $104M |
Recent developments
- Oct 2026CompanyShareholder investigation announced
Halper Sadeh LLC, a law firm, announced it is investigating whether officers and directors breached fiduciary duties. This is an investigation announcement, not a finding.
- Jul 2025CompanyAcquired NewsWhip
Sprout completed its purchase of NewsWhip for about $55M.
Competitive landscape
How Sprout Social compares with its top three alternatives
Sprout Social most often appears alongside Hootsuite, Buffer, Agorapulse in AI answers.
| Brand | Visibility | Share of voice | vs last week | Starting price |
|---|---|---|---|---|
| Sprout Social | 53.5% | 11.3% | New | $79 / seat / mo |
| Hootsuite | 57.5% | 10.8% | New | $99 / seat / mo |
| Buffer | 57.6% | 11.4% | New | Free plan |
| Agorapulse | 16% | 4.6% | New | Pricing not available |
| HubSpot | 73.1% | 13.1% | New | Free plan |
What AI answers say
Sentiment and themes from the answers that mention this brand
Positive 50% · Neutral 34% · Mixed 16% of 62 engine answers that mention Sprout Social
Praised for
- Strong cross-channel analytics and reporting
- Deep social listening
- Polished user experience and unified smart inbox
- Enterprise-grade social media management for large teams
- Well-regarded by users with a high G2 rating
Criticised for
- Costly for smaller teams and budgets
Pricing
Per seat pricing
Cite as: SlateIndex, “Sprout Social AI visibility profile”, https://slateindex.ai/brand/sprout-social, data of Nov 2, 2026. Licence: CC BY 4.0.