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SlateIndex
BrazeBe Absolutely Engaging.
vs
phpListOpen source newsletter and email marketing software
Comparison · Email Marketing · weekly run Nov 2

Braze vs phpList

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Braze is the stronger AI pick in Email Marketing: it has a visibility score of 12.2 versus 0.9 for phpList.

Choose Braze if…

  • You want the brand AI engines rank higher (12.2 vs 0.9)
  • AI answers describe it more positively (36% vs 0% positive)
  • You need ISO 27001 or SOC 2 Type 2 or HIPAA coverage
  • Real-time, mobile-first, cross-channel consumer engagement

Choose phpList if…

No clear advantage in the published data.

AI visibility side by side

Latest weekly run · Nov 2

Metric Braze phpList
Visibility score12.2%0.9%
Change vs last weekNewNew
Rank in Email Marketing#10#34
Share of voice3.3%0.3%
Mentions this run181
Positive in AI answers36%0%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

0%25%50%75%100%Nov 2Braze 12%

Braze 0pp · phpList 0pp over 0 weekly runs.

Engine by engine

Braze leads on 2 of 3 engines

ChatGPT
8.9%
0%
AI Mode
2%
2.6%
Perplexity
25.7%
0%
BrazephpList

Head to head in AI answers

0 engine answers name both brands

0Braze ranked higher
0phpList ranked higher

Features, pricing & fit

DimensionBrazephpList
Pricing modelUsage-based—
Entry priceContact sales—
Free planNo—
Deployment—Installed on the customer's own server, with a hosted option through phpList.com
ComplianceISO 27001, SOC 2 Type 2, HIPAA—
Support24x7x365 customer support, Braze Bonfire community network, Strategic advisors and technical architectsCommunity documentation and forums on phplist.org, Professional support from experienced consultants and community members
Founded2011—
HeadquartersNew York City, New York, United StatesMarston Moretaine, Bedfordshire, UK
Employees1,001–5,000—
FundingIPOBootstrapped
Best forCompanies at every stage of growth, from startups launching their first engagement programs to large global enterprises.Community groups, small businesses and startups wanting a lean, low-cost choice, and large organisations that want to keep their data on their own servers

Plans side by side

Braze

Braze GoCustom
Braze SelectCustom
Braze ProCustom
Braze EnterpriseCustom
Braze pricing

phpList

Pricing not available.

Pros and cons

Themes from the AI answers that mention each brand

Braze

  • Real-time, mobile-first, cross-channel consumer engagement
  • Strong fit for high-volume B2C engagement at scale
  • Best for enterprise and app-driven brands
  • Placed among the stronger enterprise options by Gartner and Forrester coverage
  • Better avoided without complex workflows, large customer volume, and dedicated marketing-ops support

phpList

Profile in progress.

Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run

Cite as: SlateIndex, “Braze vs phpList”, https://slateindex.ai/compare/braze-vs-phplist, data of Nov 2, 2026. Licence: CC BY 4.0.