Braze pricing 2026: plans and costs
How AI answers describe Braze pricing
Enterprise Systems (e.g., Marketo, HubSpot Enterprise, Braze): $3,600 to $5,000+ per month .
Compared to: HubSpot · Salesforce · Brevo
Quick pricing summary
- Braze Go: Custom ()
- Braze Select: Custom ()
- Braze Pro: Custom ()
- Braze Enterprise: Custom ()
- Worth noting: No public prices; contact sales. Pricing scales with Monthly Active Users plus Action Credits pool for messaging/AI usage. Free trial available (length not stated); no free plan. Add-on SKUs offered across Braze Data Platform and BrazeAI but not priced publicly.
Plans
Braze Go
Custom
- Core Braze features & functionality
Braze Select
Custom
- Everything in Braze Go
- Increased orchestration capabilities
- Enhanced security features and user provisioning
Braze Pro
Custom
- Everything in Braze Select
- Predictive AI capabilities
- AI personalized recommendations
- Expanded dashboard user group administration
- Message Prioritization capabilities
Braze Enterprise
Custom
- Everything in Braze Pro
- Enterprise-grade orchestration, infrastructure, and governance
- Advanced experimentation with BrazeAI Agent Console
What you get on each plan
| Feature | Braze Go | Braze Select | Braze Pro | Braze Enterprise |
|---|---|---|---|---|
| Increased orchestration capabilities | — | ✓ | ✓ | ✓ |
| Enhanced security features and user provisioning | — | ✓ | ✓ | ✓ |
| Predictive AI capabilities | — | — | ✓ | ✓ |
| AI personalized recommendations | — | — | ✓ | ✓ |
| Message Prioritization capabilities | — | — | ✓ | ✓ |
| Enterprise-grade orchestration, infrastructure, and governance | — | — | — | ✓ |
Braze pricing vs alternatives
| Brand | Entry price | Free plan | Model | Best for | |
|---|---|---|---|---|---|
| Braze | Contact sales | No | Usage-based | — | |
| HubSpot | Free; paid from $7 per seat / mo | Yes | Per seat | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. | Compare → |
| Salesforce | — | — | — | Businesses from small companies to large enterprises wanting sales, service, marketing and commerce on one CRM platform | Compare → |
| Brevo | Contact sales | Yes | Usage-based | Individuals, solopreneurs and small businesses starting with email and multichannel marketing, with a free forever plan. | Compare → |
| ActiveCampaign | Contact sales | No | Flat tiers | Small teams and growing businesses that want AI to run everyday email, SMS and WhatsApp marketing | Compare → |
List prices as published on www.braze.com/pricing. Totals are worked examples, not quotes.