BrevoEmail & SMS Marketing, CRM & Automation Platform
vs
InstantlyTurn leads into clients with automated outreach, a B2B lead database, email deliverability tools, and an AI-powered CRM.
Comparison · Email Marketing · weekly run Nov 2
Brevo vs Instantly
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Brevo is the stronger AI pick in Email Marketing: it has a visibility score of 41.2 versus 0 for Instantly.
Choose Brevo if…
- You want the brand AI engines rank higher (41.2 vs 0)
- You want a free plan to start
- You need more native integrations (150+ vs 50+)
- AI answers describe it more positively (54% vs 28% positive)
Choose Instantly if…
- Flat tiers pricing suits your budget better than usage-based
- Cost-effective platform for cold email outreach
- Strong for high-volume cold email outbound and lead generation
- Deliverability, warm-up and sending infrastructure
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Brevo | Instantly |
|---|---|---|
| Visibility score | 41.2% | 0% |
| Change vs last week | New | New |
| Rank in Email Marketing | #2 | #48 |
| Share of voice | 9.9% | 0% |
| Mentions this run | 51 | 0 |
| Positive in AI answers | 54% | 28% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Brevo 0pp · Instantly 0pp over 0 weekly runs.
Engine by engine
Brevo leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
BrevoInstantly
Head to head in AI answers
0 engine answers name both brands
0Brevo ranked higher
0Instantly ranked higher
Features, pricing & fit
| Dimension | Brevo | Instantly |
|---|---|---|
| Pricing model | Usage-based | Flat tiers |
| Entry price | Contact sales | $47 / mo |
| Free plan | Yes | No |
| Deployment | — | Web-based |
| Integrations | 150+ | 50+ |
| Compliance | ISO 27001:2022 certified, GDPR compliant, CCPA compliant, CASL compliant, B Corp certified | — |
| Support | Email support, Phone support on Professional plan, Deliverability specialist support on Professional plan, Tailored onboarding and CSM support on Enterprise plan | Chat support, Premium live support, Dedicated account manager and shared Slack channel on Enterprise plans |
| Founded | 2012 | 2021 |
| Headquarters | Paris, France | Sheridan, Wyoming, United States |
| Employees | 501–1,000 | 51–200 |
| Funding | Series A | Bootstrapped |
| Best for | Individuals, solopreneurs and small businesses starting with email and multichannel marketing, with a free forever plan. | Small teams, agencies and freelancers running cold email outbound at scale. |
Plans side by side
Brevo
Free$0forever
StarterCustommonth
StandardCustommonth
ProfessionalCustommonth
EnterpriseCustomcontact sales
Instantly
Outreach Growth$47month
Outreach Hypergrowth$107month
Outreach Light Speed$358month
Outreach EnterpriseCustomcustom
Credits Growth$47month
Credits Supersonic$97month
Hyper Credits$197month (from)
Credits EnterpriseCustomcustom
Starter Bundle$94month
Scale Bundle$194month
Agency Bundle$555month
VIPCustomcustom
Pros and cons
Themes from the AI answers that mention each brand
Brevo
- Affordable, budget-friendly pricing
- Volume-based pricing with unlimited contacts
- Multichannel email and SMS automation
- Permanent free tier with up to 300 daily sends
- User-friendly with clean drag-and-drop builders
Instantly
- Cost-effective platform for cold email outreach
- Strong for high-volume cold email outbound and lead generation
- Deliverability, warm-up and sending infrastructure
- Good for agencies managing many sending accounts
- Highest G2 rating among sales engagement platforms
- Narrow focus on cold email rather than an all-in-one platform
- Not a complete CRM or full sales engagement suite
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Brevo vs Instantly”, https://slateindex.ai/compare/brevo-vs-instantly, data of Nov 2, 2026. Licence: CC BY 4.0.