Brevo pricing 2026: plans and costs
How AI answers describe Brevo pricing
If pricing transparency is your priority, Brevo, MailerLite, and ActiveCampaign are strong options.
Compared to: ActiveCampaign · HubSpot · Mailchimp
- Brevo — Best for email and SMS: free plan with unlimited contacts and up to 300 emails per day; automation is available within plan limits.
- Why it's transparent: The Brevo Pricing Page lets you customize email volume and contact counts with transparent sliders.
- If you want to use email marketing without paying anything, consider platforms with permanent free plans, such as Brevo, MailerLite, and Mailchimp.
Quick pricing summary
- Free: $0 forever
- Starter: Custom (month)
- Standard: Custom (month)
- Professional: Custom (month)
- Enterprise: Custom (contact sales)
- Annual billing: saves 10% vs monthly
- Worth noting: Paid plan prices are not shown in the page text (prices appear to load dynamically); currency not stated. Yearly billing is 10% off. Pay-as-you-go credits also available. Free-plan matrix values are inferred from Starter's feature list and not explicitly stated.
Plans
Free
$0 forever
- Up to 300 emails per day
- No credit card needed
Starter
Custom month
- From 5,000 emails per month
- Email & SMS (SMS credit sold separately)
- Drag & drop email editor
- Email templates
- AI content generator
- MCP for ChatGPT & Claude
- Advanced segmentation
- Forms
- Basic reporting & analytics
- Email support
Standard
Custom month
- Everything in Starter
- Marketing automation
- A/B testing
- Advanced email reporting
- AI send time optimization
- Web & event tracking
- Landing pages (1 page included)
- No Brevo logo
Professional
Custom month
- Everything in Standard
- From 150,000 emails per month
- WhatsApp, Popups, Mobile & Web Push
- Multi-user access (10 seats included)
- Contact scoring
- Advanced ecommerce features
- AI segmentation
- AI Data Analyst
- Phone support
- Deliverability Specialist support (3 hours per year)
Enterprise
Custom contact sales
- Everything in Professional
- Multi-account management
- Custom objects
- Brevo Mobile Wallet
- Custom loyalty engine
- Custom data integrations
- Dedicated IP
- SSO & SAML
- Tailored onboarding
- CSM support
What you get on each plan
| Feature | Free | Starter | Standard | Professional | Enterprise |
|---|---|---|---|---|---|
| Emails per month | 300 per day | From 5,000 | From 5,000 | From 150,000 | Custom |
| Marketing automation | — | — | ✓ | ✓ | ✓ |
| A/B testing | — | — | ✓ | ✓ | ✓ |
| No Brevo logo | — | — | ✓ | ✓ | ✓ |
| Landing pages | — | — | 1 page included | ✓ | ✓ |
| Multi-user access | — | — | — | 10 seats included | ✓ |
| WhatsApp, Popups, Push | — | — | — | ✓ | ✓ |
| Phone support | — | — | — | ✓ | ✓ |
| Dedicated IP | — | — | — | — | ✓ |
| SSO & SAML | — | — | — | — | ✓ |
Hidden costs & add-ons
| Cost driver | Price | When it applies |
|---|---|---|
| SMS credits | Sold separately | All plans |
| Sales Essentials | Not stated | Starter, Standard |
| Sales Advanced | Not stated (per month/user) | Professional, Enterprise |
Brevo pricing vs alternatives
| Brand | Entry price | Free plan | Model | Best for | |
|---|---|---|---|---|---|
| Brevo | Contact sales | Yes | Usage-based | — | |
| ActiveCampaign | Contact sales | No | Flat tiers | Small teams and growing businesses that want AI to run everyday email, SMS and WhatsApp marketing | Compare → |
| HubSpot | Free; paid from $7 per seat / mo | Yes | Per seat | Startups, small and mid-sized businesses and enterprises wanting marketing, sales and service on one CRM. | Compare → |
| Mailchimp | Free; paid from $13 / mo | Yes | Usage-based | Growing businesses, including small businesses, retailers, nonprofits and creators that want email, SMS and automation in one platform | Compare → |
| Klaviyo | Contact sales | Yes | Usage-based | Ecommerce and direct-to-consumer brands that want email, SMS and customer data in one platform, from small businesses starting on the free plan to large enterprises. | Compare → |
List prices as published on www.brevo.com/pricing/. Totals are worked examples, not quotes.