BrightLocal vs Screaming Frog
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Screaming Frog is the stronger AI pick in SEO Tools: it has a visibility score of 17.4 versus 3.1 for BrightLocal, and ranks ahead in 83% of the answers that name both.
Choose BrightLocal if…
- You prefer a larger, established vendor (51–200 employees)
- recommended choice for local SEO
- specialised local SEO tools such as Google Business Profile auditing, local rank tracking and citation building
- affordable entry pricing with annual plans
Choose Screaming Frog if…
- You want the brand AI engines rank higher (17.4 vs 3.1)
- AI answers describe it more positively (73% vs 45% positive)
- Deep technical website crawling
- Broken link and site architecture audits
AI visibility side by side
Latest weekly run · Nov 2
| Metric | BrightLocal | Screaming Frog |
|---|---|---|
| Visibility score | 3.1% | 17.4% |
| Change vs last week | New | New |
| Rank in SEO Tools | #19 | #7 |
| Share of voice | 1.3% | 6.4% |
| Mentions this run | 7 | 33 |
| Positive in AI answers | 45% | 73% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
BrightLocal 0pp · Screaming Frog 0pp over 0 weekly runs.
Engine by engine
Screaming Frog leads on 3 of 3 engines
Head to head in AI answers
6 engine answers name both brands
| Prompt | Engine | BrightLocal | Screaming Frog |
|---|---|---|---|
| What are the best SEO Tools tools in 2026? | Perplexity | #11 | #4 |
| Alternatives to the most popular SEO tool | Perplexity | #9 | #7 |
| Which SEO Tools vendors do analysts recommend? | Perplexity | #14 | #4 |
| Which SEO Tools tools offer annual discounts? | Perplexity | #9 | #8 |
| Official website of the top SEO tool vendors | ChatGPT | #17 | #5 |
| Official website of the top SEO tool vendors | AI Mode | #5 | #7 |
Features, pricing & fit
| Dimension | BrightLocal | Screaming Frog |
|---|---|---|
| Pricing model | Flat tiers | — |
| Entry price | $41 / mo | — |
| Free plan | No · 14-day trial | — |
| Deployment | — | Desktop application installed locally on Windows, macOS or Linux |
| Support | Help Center, Contact us, Dedicated in-house support staff | Support ticket form, Email support, Free technical support included in free and paid versions |
| Founded | 2009 | 2010 |
| Headquarters | Brighton, UK | Henley-on-Thames, Oxfordshire, United Kingdom |
| Employees | 51–200 | 11–50 |
| Funding | Funding entry (no series or investors stated) | Bootstrapped |
| Best for | Local businesses that want an easy local SEO tool, agencies and consultants managing local SEO for many clients, and SaaS platforms that want local SEO data through an API. | Technical SEOs and SEO agencies who audit websites for technical SEO issues |
Plans side by side
BrightLocal
Screaming Frog
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
BrightLocal
- recommended choice for local SEO
- specialised local SEO tools such as Google Business Profile auditing, local rank tracking and citation building
- affordable entry pricing with annual plans
Screaming Frog
- Deep technical website crawling
- Broken link and site architecture audits
- Free version for crawling up to 500 URLs
- Strong user satisfaction and ratings on review platforms
- Recommended as part of a core SEO tool stack
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “BrightLocal vs Screaming Frog”, https://slateindex.ai/compare/brightlocal-vs-screaming-frog, data of Nov 2, 2026. Licence: CC BY 4.0.