BrightLocalLocal marketing made simple.
vs
Moz ProSimplify SEO, own AI search, and grow faster
Comparison · SEO Tools · weekly run Nov 2
BrightLocal vs Moz Pro
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Moz Pro is the stronger AI pick in SEO Tools: it has a visibility score of 25.9 versus 3.1 for BrightLocal, and ranks ahead in 67% of the answers that name both.
Choose BrightLocal if…
- You want a lower entry price ($41 vs $49)
- AI answers describe it more positively (45% vs 31% positive)
- recommended choice for local SEO
- specialised local SEO tools such as Google Business Profile auditing, local rank tracking and citation building
Choose Moz Pro if…
- You want the brand AI engines rank higher (25.9 vs 3.1)
- You want a free plan to start
- structured educational resources
- industry-standard metrics like Domain Authority
AI visibility side by side
Latest weekly run · Nov 2
| Metric | BrightLocal | Moz Pro |
|---|---|---|
| Visibility score | 3.1% | 25.9% |
| Change vs last week | New | New |
| Rank in SEO Tools | #19 | #5 |
| Share of voice | 1.3% | 6.8% |
| Mentions this run | 7 | 35 |
| Positive in AI answers | 45% | 31% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
BrightLocal 0pp · Moz Pro 0pp over 0 weekly runs.
Engine by engine
Moz Pro leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
BrightLocalMoz Pro
Head to head in AI answers
9 engine answers name both brands
3BrightLocal ranked higher
6Moz Pro ranked higher
| Prompt | Engine | BrightLocal | Moz Pro |
|---|---|---|---|
| What are the best SEO Tools tools in 2026? | Perplexity | #11 | #8 |
| Alternatives to the most popular SEO tool | Perplexity | #9 | #3 |
| Which SEO Tools vendors do analysts recommend? | Perplexity | #14 | #5 |
| Which SEO Tools tools offer annual discounts? | ChatGPT | #2 | #3 |
| Which SEO Tools tools offer annual discounts? | Perplexity | #9 | #3 |
| Official website of the top SEO tool vendors | ChatGPT | #17 | #3 |
| Official website of the top SEO tool vendors | AI Mode | #5 | #4 |
| What are the pros and cons of Whitespark? | ChatGPT | #2 | #3 |
| How much does Yext cost? | ChatGPT | #2 | #3 |
Features, pricing & fit
| Dimension | BrightLocal | Moz Pro |
|---|---|---|
| Pricing model | Flat tiers | Flat tiers |
| Entry price | $41 / mo | Free; paid from $49 / mo |
| Free plan | No · 14-day trial | Yes |
| Deployment | — | Cloud-based software as a service |
| Support | Help Center, Contact us, Dedicated in-house support staff | 24-hour online support, Help Hub, Moz Q&A forum, 1-on-1 walkthrough |
| Founded | 2009 | — |
| Headquarters | Brighton, UK | — |
| Employees | 51–200 | — |
| Funding | Funding entry (no series or investors stated) | Series C · $29M raised |
| Best for | Local businesses that want an easy local SEO tool, agencies and consultants managing local SEO for many clients, and SaaS platforms that want local SEO data through an API. | SEO professionals, agencies, in-house marketing teams and individual consultants who want SEO and AI search tracking in one toolkit |
Plans side by side
BrightLocal
Track$41month per location (1 location, billed monthly)
Manage$54month per location (1 location, billed monthly)
Grow$65month per location (1 location, billed monthly)
Moz Pro
Starter$49month
Standard$99month
Medium$179month
Large$299month
EnterpriseCustomcontact sales
Pros and cons
Themes from the AI answers that mention each brand
BrightLocal
- recommended choice for local SEO
- specialised local SEO tools such as Google Business Profile auditing, local rank tracking and citation building
- affordable entry pricing with annual plans
Moz Pro
- structured educational resources
- industry-standard metrics like Domain Authority
- 30-day free trial, one of the longest
- cost-effective, user-friendly alternative for foundational tracking and local SEO
- simpler, lower-cost all-in-one platform good for beginners and small teams
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “BrightLocal vs Moz Pro”, https://slateindex.ai/compare/brightlocal-vs-moz-pro, data of Nov 2, 2026. Licence: CC BY 4.0.