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BrightLocal

New

Local marketing made simple.

SEO ToolsBrighton, UK51–200 employeesFounded 2009

#19 of 58 in SEO Tools15,000 customers (per brightlocal.com)45% positive in AI answers

Track this brand Visit websiteCompare alternatives
Visibility score
3.1%
New vs last week
Weekly run · Nov 2

Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run

  • BrightLocal ranks #19 of 58 in SEO Tools with an AI visibility score of 3.1 (SlateIndex, Nov 2, 2026).
  • BrightLocal is most visible on ChatGPT (4.1) and least on Google AI Mode (1.7).
  • AI engines name BrightLocal in 7 of the 30 SEO Tools buyer prompts SlateIndex tracks.
  • toolradar.com is the source AI engines cite most in answers about BrightLocal, with 7 citations.

About

Company details for BrightLocal

BrightLocal is a local SEO platform for local businesses, agencies, consultants and SaaS platforms. It tracks local rankings and visibility in Google and AI search, manages business listings and citations, and monitors and requests customer reviews. It also offers APIs and a fully managed local SEO service. It ranks #19 of 58 in SEO Tools on SlateIndex and has a visibility score of 3.1 in the latest weekly run.

Founded in 2009 and headquartered in Brighton, UK, the company employs 51–200 people. Its differentiator: combines local SEO software, manual citation building and a fully managed service with real human support.

Categories
SEO Tools
Company size
51–200 employees
Headquarters
Brighton, UK
Founded
2009
Funding
Funding entry (no series or investors stated)
Customers
15,000 · per brightlocal.com
Pricing
$41 / mo · flat tiers
Free trial
14-day free trial
Support
Help Center, Contact us, Dedicated in-house support staff
Facebook · facebook.com/brightlocalInstagram · instagram.com/brightlocal/X · x.com/brightlocalYouTube · youtube.com/channel/UCjbI1YH7fJGs_bx50axG0yALinkedIn · linkedin.com/company/bright-local-seo

Read from brightlocal.com, capterra.com, facebook.com, linkedin.com, parsers.vc · refreshed Nov 2, 2026.

AI visibility

Latest weekly run · Nov 2 · next run Nov 9

Visibility score
3.1%
across SEO Tools answers, weighted by position
ChatGPT4.1%
AI Mode1.7%
Perplexity3.7%
Change
New
vs last week’s run
Category rank
#19 of 58
in SEO Tools
Mentions
7
in this week’s run
Share of voice
1.3%
of AI mentions in SEO Tools

Visibility score trend

Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.

Now3.1%
30-day change—
High · low3.1% · 3.1%
Rank#19
0%25%50%75%100%Nov 2BrightLocal 3%

Changes appear after the second weekly run in SEO Tools. Semrush leads the category at 64.3%.

Media

Website and product screenshots for BrightLocal

All media
Home page
Pricing page

AI mentions & citations

Recent answers that name BrightLocal

All prompts

Which SEO Tools tools offer annual discounts?

Best for local SEO: BrightLocal.

ChatGPT · run of Nov 2

What are the pros and cons of Whitespark?

I can then help determine whether Whitespark is the right investment or whether BrightLocal, Semrush, or another platform would give you better value.

ChatGPT · run of Nov 2

How much does Yext cost?

Multiple locations: Compare the cost of Yext against alternatives such as BrightLocal and Moz Local.

ChatGPT · run of Nov 2

What are the pros and cons of Whitespark?

I can help you decide if it's the right fit or compare it to alternatives like BrightLocal or Semrush.

Google AI Mode · run of Nov 2

What are the pros and cons of Whitespark?

Consider BrightLocal, Semrush, Ahrefs, or another broader platform if you want one dashboard covering local SEO plus technical SEO, backlinks, content, and general keyword research.

Perplexity · run of Nov 2

Official website of the top SEO tool vendors

BrightLocal — A specialized vendor dedicated entirely to local SEO, Google Business Profile auditing, local rank tracking, and citation building.[](https://google.com/goto?url=CAESbAHrOzAVppdkgOCn0aTse2vn64kS-zZtQgO-…

Google AI Mode · run of Nov 2

Alternatives to the most popular SEO tool

Choose BrightLocal for local businesses.

Perplexity · run of Nov 2

Which SEO Tools tools offer annual discounts?

BrightLocal: Offers annual plans, including entry pricing around $29/month when billed annually.

Perplexity · run of Nov 2

Products & features

What BrightLocal sells

All-in-one Platform (Track, Manage, Grow plans)

Tracks local rankings, manages listings, and monitors reviews from one dashboard, from $31 per month billed annually.

Citation Builder

Manually builds and cleans up business citations on listing sites, priced per citation.

Managed Local SEO Services

A service in which BrightLocal's experts handle listings, content, reviews and optimization, from $499 per month.

API Solutions

APIs that let agencies and platforms add listings, reviews, rankings and reporting to their own tools.

Local AI Visibility Tracker

Shows how a business appears across ChatGPT and Google's AI tools.

Local Search Grid

Visualises Google local rankings on a geo-grid map.

AI Insights

Turns local search data into prioritised recommended actions.

Strengths engines cite

  • recommended choice for local SEO
  • specialised local SEO tools such as Google Business Profile auditing, local rank tracking and citation building
  • affordable entry pricing with annual plans

Target market & buyers

Local businesses, marketing agencies and consultants, and SaaS platforms.

Notable customers include Faithworks, West Coast Self-Storage, Voyage Media Works, PestCo Holdings, Staylisted.

IndustryPrimary use case
Self-storageLocal SEO to improve client rankings and occupancy rates.
Pest controlLocal SEO and listings management to drive more leads.
Trade services (contractors, plumbers, electricians)Citation building and listing clean-up for local SEO agency clients.

Funding & recent developments

Funding

RoundYearAmount
Funding entry (no series or investors stated)2022$0M
Latest known roundTotal raised
Funding entry (no series or investors stated)—

Recent developments

  1. Sep 2026ProductAdded tracking across ChatGPT, Google AI Mode and AI Overviews

    BrightLocal extended its tracking to ChatGPT, Google AI Mode and AI Overviews.

  2. Apr 2026ProductLaunched AI Insights

    AI Insights turns local search data into recommended actions for businesses.

  3. Jan 2026ProductLaunched MCP server connecting BrightLocal data to AI tools

    BrightLocal launched an MCP server that connects its data to ChatGPT, Claude and Mistral.

Competitive landscape

How BrightLocal compares with its top three alternatives

All alternatives

BrightLocal most often appears alongside Semrush, Moz Pro, Ahrefs in AI answers.

vsBrightLocal vs Semrush3.1% vs 64.3% visibility · Semrush leadsFull comparison vsBrightLocal vs Moz Pro3.1% vs 25.9% visibility · Moz Pro leadsFull comparison vsBrightLocal vs Ahrefs3.1% vs 56% visibility · Ahrefs leadsFull comparison
BrandVisibilityShare of voicevs last weekStarting price
BrightLocal3.1%1.3%New$41 / mo
Semrush64.3%12.3%NewFree plan
Moz Pro25.9%6.8%NewFree plan
Ahrefs56%12%NewFree plan
SE Ranking27.6%7.3%New$129 / mo

What AI answers say

Sentiment and themes from the answers that mention this brand

Reviews

Positive 45% · Neutral 55% · Mixed 0% of 11 engine answers that mention BrightLocal

Praised for

  • recommended choice for local SEO
  • specialised local SEO tools such as Google Business Profile auditing, local rank tracking and citation building
  • affordable entry pricing with annual plans

Criticised for

    Pricing

    Flat tiers pricing

    Full pricing
    Track$41month per location (1 location, billed monthly)
    Manage$54month per location (1 location, billed monthly)
    Grow$65month per location (1 location, billed monthly)

    Cite as: SlateIndex, “BrightLocal AI visibility profile”, https://slateindex.ai/brand/brightlocal, data of Nov 2, 2026. Licence: CC BY 4.0.