BrightLocal vs Ubersuggest
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Ubersuggest is the stronger AI pick in SEO Tools: it has a visibility score of 8.8 versus 3.1 for BrightLocal, and ranks ahead in 100% of the answers that name both.
Choose BrightLocal if…
- AI answers describe it more positively (45% vs 40% positive)
- You prefer a larger, established vendor (51–200 employees)
- recommended choice for local SEO
- specialised local SEO tools such as Google Business Profile auditing, local rank tracking and citation building
Choose Ubersuggest if…
- You want the brand AI engines rank higher (8.8 vs 3.1)
- Affordable entry pricing for budget-conscious users
- Free tier useful for basic keyword searches
- Good low-cost option for solo marketers and bootstrapped budgets
AI visibility side by side
Latest weekly run · Nov 2
| Metric | BrightLocal | Ubersuggest |
|---|---|---|
| Visibility score | 3.1% | 8.8% |
| Change vs last week | New | New |
| Rank in SEO Tools | #19 | #11 |
| Share of voice | 1.3% | 3% |
| Mentions this run | 7 | 15 |
| Positive in AI answers | 45% | 40% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
BrightLocal 0pp · Ubersuggest 0pp over 0 weekly runs.
Engine by engine
Ubersuggest leads on 3 of 3 engines
Head to head in AI answers
1 engine answers name both brands
| Prompt | Engine | BrightLocal | Ubersuggest |
|---|---|---|---|
| Official website of the top SEO tool vendors | ChatGPT | #17 | #11 |
Features, pricing & fit
| Dimension | BrightLocal | Ubersuggest |
|---|---|---|
| Pricing model | Flat tiers | — |
| Entry price | $41 / mo | — |
| Free plan | No · 14-day trial | — |
| Support | Help Center, Contact us, Dedicated in-house support staff | — |
| Founded | 2009 | — |
| Headquarters | Brighton, UK | Remote, United States |
| Employees | 51–200 | 11–50 |
| Funding | Funding entry (no series or investors stated) | Funding round (amount redacted) |
| Best for | Local businesses that want an easy local SEO tool, agencies and consultants managing local SEO for many clients, and SaaS platforms that want local SEO data through an API. | Marketers and businesses that want SEO keyword research, site audits, and visibility tracking across traditional search and AI platforms, starting on a free plan. |
Plans side by side
BrightLocal
Ubersuggest
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
BrightLocal
- recommended choice for local SEO
- specialised local SEO tools such as Google Business Profile auditing, local rank tracking and citation building
- affordable entry pricing with annual plans
Ubersuggest
- Affordable entry pricing for budget-conscious users
- Free tier useful for basic keyword searches
- Good low-cost option for solo marketers and bootstrapped budgets
- Recommended as a starting point for SEO research
- Limited free version with basic, surface-level data
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “BrightLocal vs Ubersuggest”, https://slateindex.ai/compare/brightlocal-vs-ubersuggest, data of Nov 2, 2026. Licence: CC BY 4.0.