Contentsquare vs Looker
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Contentsquare is the stronger AI pick in Web Analytics: it has a visibility score of 6.7 versus 1.4 for Looker, and ranks ahead in 0% of the answers that name both.
Choose Contentsquare if…
- You want the brand AI engines rank higher (6.7 vs 1.4)
- AI answers describe it more positively (33% vs 30% positive)
- You need ISO/IEC 27001 or ISO/IEC 27017 or ISO/IEC 27018 or ISO/IEC 27701 or SOC 2 Type 2 or ISO 9001:2015 coverage
- Automatic event capture (autocapture) with no manual tagging
Choose Looker if…
- You need SOC 2 or ISO 27001 or FedRAMP or HIPAA coverage
- Governed semantic layer and metric consistency
- Strong integration with Google Cloud, BigQuery and Workspace
- Developer-centric data modeling via LookML
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Contentsquare | Looker |
|---|---|---|
| Visibility score | 6.7% | 1.4% |
| Change vs last week | New | New |
| Rank in Web Analytics | #14 | #30 |
| Share of voice | 2.5% | 0.4% |
| Mentions this run | 13 | 2 |
| Positive in AI answers | 33% | 30% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Contentsquare 0pp · Looker 0pp over 0 weekly runs.
Engine by engine
Contentsquare leads on 3 of 3 engines
Head to head in AI answers
1 engine answers name both brands
| Prompt | Engine | Contentsquare | Looker |
|---|---|---|---|
| What should a web analytics tool integrate with? | Perplexity | #5 | #2 |
Features, pricing & fit
| Dimension | Contentsquare | Looker |
|---|---|---|
| Pricing model | Usage-based | — |
| Entry price | Free; paid from $49 / mo | — |
| Free plan | Yes | — |
| Deployment | — | Google Cloud |
| Integrations | 115+ | — |
| Compliance | ISO/IEC 27001, ISO/IEC 27017, ISO/IEC 27018, ISO/IEC 27701, SOC 2 Type 2, ISO 9001:2015 | SOC 2, ISO 27001, FedRAMP, HIPAA |
| Support | AI-powered support on the Free plan, Priority support on Pro and Enterprise, Dedicated support and SLAs on Enterprise, Dedicated customer success manager on Enterprise | — |
| Founded | 2012 | — |
| Headquarters | Paris, France | — |
| Employees | 1,001–5,000 | — |
| Funding | Series F | Series E · $280M raised |
| Best for | Digital teams at large enterprise and mid-market brands that want to understand and improve journeys across web and apps. The Free plan suits first-time users, and Enterprise suits large teams. | — |
Plans side by side
Contentsquare
Looker
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Contentsquare
- Automatic event capture (autocapture) with no manual tagging
- Session replay and UX friction insights
- Strong G2 rating from many reviews
- Recognised market leader in digital experience analytics
- Free tier available for small projects
- Paid plans require custom quotes rather than transparent pricing
Looker
- Governed semantic layer and metric consistency
- Strong integration with Google Cloud, BigQuery and Workspace
- Developer-centric data modeling via LookML
- Around 4.5 out of 5 stars on Gartner Peer Insights
- Quote-only enterprise pricing starting above $60,000 a year
- Poor fit for NoSQL-heavy data stacks or standalone embedded needs
- Less suited to teams using macOS without virtual machines
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Contentsquare vs Looker”, https://slateindex.ai/compare/contentsquare-vs-looker, data of Nov 2, 2026. Licence: CC BY 4.0.