DataboxAgentic analytics platform that helps you analyze, report, and act on performance, automatically
vs
LookerAgentic business intelligence and embedded analytics on Google Cloud
Comparison · Business Intelligence · weekly run Nov 2
Databox vs Looker
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Looker is the stronger AI pick in Business Intelligence: it has a visibility score of 29.8 versus 2 for Databox, and ranks ahead in 0% of the answers that name both.
Choose Databox if…
- AI answers describe it more positively (67% vs 30% positive)
- You need GDPR or SOC 2 Type 1 coverage
- Permanent free tier rather than temporary trial
- Clearly advertised 20% annual discount
Choose Looker if…
- You want the brand AI engines rank higher (29.8 vs 2)
- You need SOC 2 or ISO 27001 or FedRAMP or HIPAA coverage
- Governed semantic layer and metric consistency
- Strong integration with Google Cloud, BigQuery and Workspace
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Databox | Looker |
|---|---|---|
| Visibility score | 2% | 29.8% |
| Change vs last week | New | New |
| Rank in Business Intelligence | #24 | #3 |
| Share of voice | 0.5% | 8.1% |
| Mentions this run | 3 | 42 |
| Positive in AI answers | 67% | 30% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Databox 0pp · Looker 0pp over 0 weekly runs.
Engine by engine
Looker leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
DataboxLooker
Head to head in AI answers
1 engine answers name both brands
1Databox ranked higher
0Looker ranked higher
| Prompt | Engine | Databox | Looker |
|---|---|---|---|
| Which Business Intelligence tools offer annual discounts? | ChatGPT | #1 | #9 |
Features, pricing & fit
| Dimension | Databox | Looker |
|---|---|---|
| Pricing model | Flat tiers | — |
| Entry price | Free; paid from $71 / mo | — |
| Free plan | Yes | — |
| Deployment | Cloud-hosted SaaS | Google Cloud |
| Integrations | 130+ | — |
| Compliance | GDPR, SOC 2 Type 1 | SOC 2, ISO 27001, FedRAMP, HIPAA |
| Support | Chat and email support, Help center, Implementation services | — |
| Founded | 2012 | — |
| Headquarters | Boston, MA, United States | — |
| Employees | 51–200 | — |
| Funding | Series A (listed by CB Insights, undisclosed investors) | Series E · $280M raised |
| Best for | Agencies managing performance across many clients, and growing businesses that want analyst-level answers from one governed set of metrics. | — |
Plans side by side
Databox
Free$0month
Analyst$71month, billed annually
Team Core$199month, billed annually
Team Scale$319month, billed annually
Agency$79month, billed annually, plus account packs
CustomCustomcontact sales
Looker
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Databox
- Permanent free tier rather than temporary trial
- Clearly advertised 20% annual discount
- Free tier limited by user or data-row caps
Looker
- Governed semantic layer and metric consistency
- Strong integration with Google Cloud, BigQuery and Workspace
- Developer-centric data modeling via LookML
- Around 4.5 out of 5 stars on Gartner Peer Insights
- Quote-only enterprise pricing starting above $60,000 a year
- Poor fit for NoSQL-heavy data stacks or standalone embedded needs
- Less suited to teams using macOS without virtual machines
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Databox vs Looker”, https://slateindex.ai/compare/databox-vs-looker, data of Nov 2, 2026. Licence: CC BY 4.0.