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DomoBusiness Intelligence
Comparison · Business Intelligence · weekly run Nov 2

dbt vs Domo

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Domo is the stronger AI pick in Business Intelligence: it has a visibility score of 7.7 versus 0.6 for dbt.

Choose dbt if…

  • You need a self-hosted or on-premises option
  • You need SOC 2 Type II or ISO 27001:2022 or ISO 27017:2015 or ISO 27018:2025 or ISO 27701:2019 or ISO 42001:2023 coverage
  • Excellent tool for modern data warehousing
  • Cleans and models raw data into analytics-ready tables

Choose Domo if…

  • You want the brand AI engines rank higher (7.7 vs 0.6)
  • AI answers describe it more positively (8% vs 0% positive)
  • You need SOC 1 or SOC 2 or ISO 27001 or ISO 27018 or HIPAA or HITRUST coverage
  • High user rating (4.5/5)

AI visibility side by side

Latest weekly run · Nov 2

Metric dbt Domo
Visibility score0.6%7.7%
Change vs last weekNewNew
Rank in Business Intelligence#34#12
Share of voice0.4%3.5%
Mentions this run218
Positive in AI answers0%8%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

0%25%50%75%100%Nov 2dbt 1%

dbt 0pp · Domo 0pp over 0 weekly runs.

Engine by engine

Domo leads on 3 of 3 engines

ChatGPT
0.9%
7.8%
AI Mode
0%
9.4%
Perplexity
0.9%
5.7%
dbtDomo

Head to head in AI answers

0 engine answers name both brands

0dbt ranked higher
0Domo ranked higher

Features, pricing & fit

DimensiondbtDomo
Pricing modelPer seat—
Entry priceFree; paid from $100 per seat / mo—
Free planYes—
DeploymentCloud platform, with self-hosted dbt Core and hybrid projects run in the customer's own environment.Cloud-native
ComplianceSOC 2 Type II, ISO 27001:2022, ISO 27017:2015, ISO 27018:2025, ISO 27701:2019, ISO 42001:2023, GDPR, CCPASOC 1, SOC 2, ISO 27001, ISO 27018, HIPAA, HITRUST, GDPR, CCPA
SupportDocumentation, online learning and community, 24x5 support, Priority support with enhanced SLA, Dedicated account management—
Founded—2010
Headquarters—American Fork, Utah
FundingSeries D · $414M raisedIPO (Nasdaq: DOMO)
Best forData teams that build SQL-based data transformations and want them tested, version-controlled and governed.—

Plans side by side

dbt

Developer$0month
Starter$100user/month
EnterpriseCustomcustom
Enterprise+Customcustom
dbt pricing

Domo

Pricing not available.

Pros and cons

Themes from the AI answers that mention each brand

dbt

  • Excellent tool for modern data warehousing
  • Cleans and models raw data into analytics-ready tables
  • Compatible with many other data and BI tools

    Domo

    • High user rating (4.5/5)
    • Suited to embedded analytics and operational workflows
    • Enterprise-style annual custom-quote contracts, often $30,000+ per year

    Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run

    Cite as: SlateIndex, “dbt vs Domo”, https://slateindex.ai/compare/dbt-vs-domo, data of Nov 2, 2026. Licence: CC BY 4.0.