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SlateIndex
Visibility score
6.5%
New vs last week
Weekly run · Nov 3

Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run

  • dbt ranks #14 of 39 in Data Warehouse with an AI visibility score of 6.5 (SlateIndex, Nov 3, 2026).
  • dbt is most visible on Google AI Mode (7.8) and least on ChatGPT (4.6).
  • AI engines name dbt in 11 of the 59 Data Warehouse buyer prompts SlateIndex tracks.
  • getdbt.com is the source AI engines cite most in answers about dbt, with 11 citations.

About

Company details for dbt

dbt is a platform for building data transformations in SQL, with modular, tested and version-controlled pipelines. It includes dbt Catalog for interactive lineage across projects and columns, and dbt State, which rebuilds only the models that changed. It works with IDEs such as VS Code, Cursor and Claude Code and integrates with warehouses and platforms including Snowflake and Databricks. It ranks #14 of 39 in Data Warehouse on SlateIndex and has a visibility score of 6.5 in the latest weekly run.

It has raised about $414M. Its differentiator: native SQL comprehension that automatically updates every downstream reference when a model or column is renamed.

Company type
Division of Fivetran
Funding
Series D · $414M raised
Customers
80,000 · per getdbt.com
Pricing
Free; paid from $100 per seat / mo · per seat
Free trial
Free plan available
Deployment
Cloud platform, with self-hosted dbt Core and hybrid projects run in the customer's own environment.
Platforms
Browser-based IDE, VS Code, Cursor, Claude Code, Windsurf, dbt Studio
Compliance
SOC 2 Type II, ISO 27001:2022, ISO 27017:2015, ISO 27018:2025, ISO 27701:2019, ISO 42001:2023, GDPR, CCPA
Support
Documentation, online learning and community, 24x5 support, Priority support with enhanced SLA, Dedicated account management

Read from getdbt.com, gartner.com, linkedin.com, techtarget.com, netfigo.com, clay.com · refreshed Nov 2, 2026.

AI visibility

Latest weekly run · Nov 3 · next run Nov 9

Visibility score
6.5%
across Data Warehouse answers, weighted by position
ChatGPT4.6%
AI Mode7.8%
Perplexity7%
Change
New
vs last week’s run
Category rank
#14 of 39
in Data Warehouse
Mentions
13
in this week’s run
Share of voice
2.3%
of AI mentions in Data Warehouse

Visibility score trend

Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.

Now6.5%
30-day change—
High · low6.5% · 6.5%
Rank#14
0%25%50%75%100%Nov 3dbt 7%

Changes appear after the second weekly run in Data Warehouse. Snowflake leads the category at 68.6%.

Media

Website and product screenshots for dbt

All media

AI mentions & citations

Recent answers that name dbt

All prompts

Is dbt a good data warehouse?

Yes, dbt is an excellent tool for modern data warehousing—but there's one important distinction: dbt is not itself a data warehouse.

ChatGPT · run of Nov 3

Is dbt a good data warehouse?

The short answer is: dbt (data build tool) is not a data warehouse .

Google AI Mode · run of Nov 3

How do companies store and query business data at scale without a dedicated tool?

Transform and model it into clean tables—often facts, dimensions, and aggregates—using SQL, Python, dbt, Spark, or distributed processing.

Perplexity · run of Nov 3

Is dbt a good data warehouse?

No—dbt is not a data warehouse.

Perplexity · run of Nov 3

Top data warehouse options for B2B SaaS companies

Why it fits SaaS: Snowflake’s complete separation of storage and compute allows you to spin up separate warehouses for distinct workloads (e.g., one for your heavy DBT data transformations, one for internal BI, and one…

Google AI Mode · run of Nov 3

What should a data warehouse integrate with?

Transformation Engines: Tools like dbt (data build tool) or Spark that sit directly on top of the data warehouse to clean, model, and transform raw tables into analytics-ready schemas.

Google AI Mode · run of Nov 3

How long does it take to roll out a data warehouse?

Cleaning raw data and structuring it into staging, intermediate, and dimensional models (often using tools like dbt).

Google AI Mode · run of Nov 3

How do I choose a data warehouse for a mid-market team?

Confirm native or well-supported connections to your sources, ELT tool, dbt or equivalent transformation framework, BI platform, identity provider, catalog, and monitoring stack.

Perplexity · run of Nov 3

Products & features

What dbt sells

dbt Core

Open source command line tool for building and testing SQL data transformations.

dbt Catalog

Interactive lineage and metadata across projects, down to column level.

dbt State

State-aware orchestration that rebuilds only the models that changed.

dbt Semantic Layer

Defines and queries governed metrics.

dbt Wizard

AI agent for analytics engineering that validates each change before it ships.

dbt Fusion engine

Engine that provides SQL comprehension and powers dbt's stateful orchestration.

Strengths engines cite

  • Excellent tool for modern data warehousing
  • Cleans and models raw data into analytics-ready tables
  • Compatible with many other data and BI tools

Target market & buyers

Data teams and analytics engineers building analytics and AI pipelines.

Notable customers include Siemens, Roche, Condé Nast, Sweetgreen, Bilt Rewards, Lennar, Cityblock Health, Zscaler.

Funding & recent developments

Funding

RoundYearAmount
Series A2020$13M
Series B2021$30M
Series C2021$150M
Series D2022$222M
Latest known roundTotal raised
Series D$414M

Recent developments

  1. Sep 2026Productdbt v2 and dbt State generally available

    Fivetran + dbt Labs launched dbt v2 and dbt State as generally available at dbt Summit 2026.

  2. Jun 2026PartnershipNamed Snowflake Data Integration Product Partner of the Year

    dbt Labs was named Snowflake's 2026 Data Integration Product Partner of the Year.

  3. Jun 2026CompanyFivetran and dbt Labs complete merger

    The merger completed on June 1, 2026, operating as Fivetran + dbt Labs.

  4. Apr 2026PartnershipGoogle Cloud Partner of the Year award

    dbt Labs won a 2026 Google Cloud Partner of the Year award for Data and Analytics.

  5. Nov 2025SecurityInitial ISO 42001:2023 certification

    dbt Labs received its initial ISO 42001:2023 certification, and also its initial ISO 27017 and ISO 27018 certifications.

Competitive landscape

How dbt compares with its top three alternatives

All alternatives

dbt most often appears alongside Snowflake, BigQuery, Databricks in AI answers.

BrandVisibilityShare of voicevs last weekStarting price
dbt6.5%2.3%NewFree plan
Snowflake68.6%11.3%NewContact sales
BigQuery63.6%12%NewPricing not available
Databricks46.2%7.6%NewPricing not available
Fivetran7.2%2.7%NewPricing not available

What AI answers say

Sentiment and themes from the answers that mention this brand

Reviews

Positive 0% · Neutral 87% · Mixed 13% of 15 engine answers that mention dbt

Praised for

  • Excellent tool for modern data warehousing
  • Cleans and models raw data into analytics-ready tables
  • Compatible with many other data and BI tools

Criticised for

    Pricing

    Per seat pricing with a free plan

    Full pricing
    Developer$0month
    Starter$100user/month
    EnterpriseCustomcustom
    Enterprise+Customcustom

    Cite as: SlateIndex, “dbt AI visibility profile”, https://slateindex.ai/brand/dbt, data of Nov 3, 2026. Licence: CC BY 4.0.