DeelHire, pay, and manage teams in 150+ countries with Deel.

Roll by ADPRoll by ADP is a first-of-its-kind, intelligent chat-based payroll app for small business.

Comparison · Payroll · weekly run Nov 3

Deel vs Roll by ADP

Which one do AI engines recommend, and how do they differ on price, fit and features?

Track both brands

The short answer

Deel is the stronger AI pick in Payroll: it has a visibility score of 16.7 versus 0.3 for Roll by ADP.

Choose Deel if…

You want the brand AI engines rank higher (16.7 vs 0.3)
You want a lower entry price ($14 vs $39)
You need SOC 1 or SOC 2 or SOC 3 or ISO 27001 or GDPR coverage
International compliance, contractor management, and localized payroll across 50+ countries

Choose Roll by ADP if…

Three months free offer

AI visibility side by side

Latest weekly run · Nov 3

Metric	Deel	Roll by ADP
Visibility score	16.7%	0.3%
Change vs last week	New	New
Rank in Payroll	#8	#35
Share of voice	6.2%	0.2%
Mentions this run	28	1
Positive in AI answers	52%	—

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Deel 0pp · Roll by ADP 0pp over 0 weekly runs.

Engine by engine

Deel leads on 3 of 3 engines

ChatGPT

15.2%

AI Mode

15.7%

Perplexity

19.1%

0.9%

DeelRoll by ADP

Head to head in AI answers

0 engine answers name both brands

0Deel ranked higher

0Roll by ADP ranked higher

Features, pricing & fit

Dimension	Deel	Roll by ADP
Pricing model	Per seat	Per seat
Entry price	$14 per seat / mo	$39 per seat / mo
Free plan	No	No
Deployment	Cloud, hosted on AWS	Web and mobile app on Android and iOS
Compliance	SOC 1, SOC 2, SOC 3, ISO 27001, GDPR	—
Support	—	24/7 chat support, Unlimited live chat support
Founded	2019	2021
Headquarters	San Francisco, CA, United States	Roseland, NJ
Employees	5,000+	—
Funding	Series E · $650M raised	—
Best for	Companies that want to hire and pay people in many countries without opening a local entity in each one.	Small businesses with simple payroll needs that want to run payroll from a phone.

Plans side by side

Deel

Hire (Recruiting)$14per worker per month

Hire Contractors$49per contractor per month

Contractor of Record$325per contractor of record per month

US PEO Employee$125per US PEO employee per month

Employer of Record (EOR)$599per EOR employee per month

Deel pricing

Roll by ADP

Unlimited Payroll$39month plus $5 per employee

Roll by ADP pricing

Pros and cons

Themes from the AI answers that mention each brand

Deel

International compliance, contractor management, and localized payroll across 50+ countries
Best for global and remote teams
Top-rated for international contractor and global payroll transparency
Strong fit for international hiring and EOR needs
Highly rated on Capterra for international employees and contractors