EmailOctopusEmail marketing made easy
vs
MailPoetBetter Email for WordPress-Powered Websites.
Comparison · Email Marketing · weekly run Nov 2
EmailOctopus vs MailPoet
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
EmailOctopus is the stronger AI pick in Email Marketing: it has a visibility score of 3.1 versus 0.3 for MailPoet.
Choose EmailOctopus if…
- You want the brand AI engines rank higher (3.1 vs 0.3)
- You need Says it is fully GDPR compliant or Registered with the UK ICO coverage
- Flat tiers pricing suits your budget better than usage-based
- Budget-friendly pricing
Choose MailPoet if…
- You need GDPR compliant (vendor claim) coverage
- Usage-based pricing suits your budget better than flat tiers
AI visibility side by side
Latest weekly run · Nov 2
| Metric | EmailOctopus | MailPoet |
|---|---|---|
| Visibility score | 3.1% | 0.3% |
| Change vs last week | New | New |
| Rank in Email Marketing | #24 | #41 |
| Share of voice | 1.1% | 0.2% |
| Mentions this run | 5 | 1 |
| Positive in AI answers | 80% | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
EmailOctopus 0pp · MailPoet 0pp over 0 weekly runs.
Engine by engine
EmailOctopus leads on 2 of 3 engines
ChatGPT
AI Mode
Perplexity
EmailOctopusMailPoet
Head to head in AI answers
0 engine answers name both brands
0EmailOctopus ranked higher
0MailPoet ranked higher
Features, pricing & fit
| Dimension | EmailOctopus | MailPoet |
|---|---|---|
| Pricing model | Flat tiers | Usage-based |
| Entry price | Free; paid from $9 / mo | Contact sales |
| Free plan | Yes | Yes |
| Deployment | Cloud SaaS hosted in the EU on AWS infrastructure | WordPress plugin, hosted on the customer's own WordPress site. Sending runs through the MailPoet Sending Service, the host, or a third-party SMTP provider. |
| Integrations | 1000+ | — |
| Compliance | Says it is fully GDPR compliant, Registered with the UK ICO | GDPR compliant (vendor claim) |
| Support | Live chat with a stated average response time of 9 seconds, Email support, Priority chat and email support on the Pro plan | WordPress forums, MailPoet Knowledge Base, Priority email support on paid plans, Support by email or from the WordPress admin |
| Founded | 2015 | 2011 |
| Headquarters | London, England, United Kingdom | Marseille, France |
| Employees | 11–50 | 11–50 |
| Funding | Bootstrapped | — |
| Best for | Authors, bloggers, artists, charities, small online stores and other small senders who want simple email newsletters at a low price. | Bloggers, small businesses and WooCommerce stores that run their email marketing from WordPress. |
Plans side by side
MailPoet
Starter$0month
BusinessCustommonth, priced by number of subscribers
AgencyCustommonth, priced by number of subscribers
CreatorCustommonth, priced by number of subscribers
Pros and cons
Themes from the AI answers that mention each brand
EmailOctopus
- Budget-friendly pricing
- Handles large subscriber lists
MailPoet
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “EmailOctopus vs MailPoet”, https://slateindex.ai/compare/emailoctopus-vs-mailpoet, data of Nov 2, 2026. Licence: CC BY 4.0.