ActiveCampaign vs MailPoet

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

ActiveCampaign is the stronger AI pick in Email Marketing: it has a visibility score of 29.4 versus 0.3 for MailPoet, and ranks ahead in 100% of the answers that name both.

Choose ActiveCampaign if…

You want the brand AI engines rank higher (29.4 vs 0.3)
You need GDPR or SOC 2 or HIPAA coverage
You prefer a larger, established vendor (501–1,000 employees)
Flat tiers pricing suits your budget better than usage-based

Choose MailPoet if…

You want a free plan to start
You need GDPR compliant (vendor claim) coverage
Usage-based pricing suits your budget better than flat tiers

AI visibility side by side

Latest weekly run · Nov 2

Metric	ActiveCampaign	MailPoet
Visibility score	29.4%	0.3%
Change vs last week	New	New
Rank in Email Marketing	#5	#41
Share of voice	7.9%	0.2%
Mentions this run	39	1
Positive in AI answers	53%	—

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

ActiveCampaign 0pp · MailPoet 0pp over 0 weekly runs.

Engine by engine

ActiveCampaign leads on 3 of 3 engines

ChatGPT

32.8%

AI Mode

37.8%

Perplexity

17.8%

0.9%

ActiveCampaignMailPoet

Head to head in AI answers

1 engine answers name both brands

1ActiveCampaign ranked higher

0MailPoet ranked higher

Prompt	Engine	ActiveCampaign	MailPoet
Which Email Marketing tools offer annual discounts?	Perplexity	#8	#10

Features, pricing & fit

Dimension	ActiveCampaign	MailPoet
Pricing model	Flat tiers	Usage-based
Entry price	Contact sales	Contact sales
Free plan	No	Yes
Onboarding fee	Included	—
Deployment	—	WordPress plugin, hosted on the customer's own WordPress site. Sending runs through the MailPoet Sending Service, the host, or a third-party SMTP provider.
Integrations	1000+	—
Compliance	GDPR, SOC 2, HIPAA	GDPR compliant (vendor claim)
Support	Help center, FAQs, Support request form, Dedicated account team on Enterprise plan	WordPress forums, MailPoet Knowledge Base, Priority email support on paid plans, Support by email or from the WordPress admin
Founded	2003	2011
Headquarters	Chicago, Illinois, United States	Marseille, France
Employees	501–1,000	11–50
Funding	Series C · $360M raised	—
Best for	Small teams and growing businesses that want AI to run everyday email, SMS and WhatsApp marketing	Bloggers, small businesses and WooCommerce stores that run their email marketing from WordPress.