GhostThe best open source blog & newsletter platform
vs
KitEmail Marketing
Comparison · Email Marketing · weekly run Nov 2
Ghost vs Kit
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Kit is the stronger AI pick in Email Marketing: it has a visibility score of 11 versus 0 for Ghost.
Choose Ghost if…
No clear advantage in the published data.
Choose Kit if…
- You want the brand AI engines rank higher (11 vs 0)
- You prefer a larger, established vendor (51–200 employees)
- Clean subscriber-based scaling model with clear pricing toggles
- Designed for creators and newsletters
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Ghost | Kit |
|---|---|---|
| Visibility score | 0% | 11% |
| Change vs last week | New | New |
| Rank in Email Marketing | #47 | #11 |
| Share of voice | 0% | 4.1% |
| Mentions this run | 0 | 22 |
| Positive in AI answers | — | 39% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Ghost 0pp · Kit 0pp over 0 weekly runs.
Engine by engine
Kit leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
GhostKit
Head to head in AI answers
0 engine answers name both brands
0Ghost ranked higher
0Kit ranked higher
Features, pricing & fit
| Dimension | Ghost | Kit |
|---|---|---|
| Pricing model | Flat tiers | — |
| Entry price | $18 / mo | — |
| Free plan | No | — |
| Deployment | Self-hosted open source software, or the managed Ghost(Pro) cloud service | — |
| Integrations | 8000+ | — |
| Support | Help center, Community forum, Email support, Priority support on Business plan | — |
| Founded | 2013 | 2013 |
| Headquarters | New York City, NY, United States | Boise, Idaho |
| Employees | 11–50 | 51–200 |
| Funding | Kickstarter campaign | Seed |
| Best for | Solo bloggers, newsletter writers and independent publishers who want to own their audience and revenue | — |
Plans side by side
Ghost
Starter$18month, billed yearly
Publisher$29month, billed yearly
Business$199month, billed yearly
CustomCustom
Kit
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Ghost
Profile in progress.
Kit
- Clean subscriber-based scaling model with clear pricing toggles
- Designed for creators and newsletters
- 14-day free trial with no credit card required
- Free plan available
- Best for creators, writers, and bloggers
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Ghost vs Kit”, https://slateindex.ai/compare/ghost-vs-kit, data of Nov 2, 2026. Licence: CC BY 4.0.