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SlateIndex

Kit

New

New to the index — the Kit profile is being built from its website.

Email MarketingBoise, Idaho51–200 employeesFounded 2013

#11 of 55 in Email Marketing39% positive in AI answers

Track this brand Visit websiteCompare alternatives
Visibility score
11%
New vs last week
Weekly run · Nov 2

Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run

  • Kit ranks #11 of 55 in Email Marketing with an AI visibility score of 11 (SlateIndex, Nov 2, 2026).
  • Kit is most visible on Perplexity (13.7) and least on Google AI Mode (6.5).
  • AI engines name Kit in 17 of the 60 Email Marketing buyer prompts SlateIndex tracks.
  • brevo.com is the source AI engines cite most in answers about Kit, with 15 citations.

About

Company details for Kit

Kit, formerly ConvertKit, provides email marketing and newsletters. It also offers visual workflow automation, landing pages, audience segmentation and tagging, analytics, an app ecosystem, and digital product sales. It ranks #11 of 55 in Email Marketing on SlateIndex and has a visibility score of 11 in the latest weekly run.

Founded in 2013 and headquartered in Boise, Idaho, the company employs 51–200 people. Its differentiator: independent and bootstrapped, with no parent company and no plans to raise venture funding or sell.

Website
kit.com
Company size
51–200 employees
Headquarters
Boise, Idaho
Founded
2013
Funding
Seed

Read from pitchbook.com, getlatka.com, mailsoftly.com, mailotrix.com, remotivated.com, wordfence.com · refreshed Nov 2, 2026.

AI visibility

Latest weekly run · Nov 2 · next run Nov 9

Visibility score
11%
across Email Marketing answers, weighted by position
ChatGPT12.8%
AI Mode6.5%
Perplexity13.7%
Change
New
vs last week’s run
Category rank
#11 of 55
in Email Marketing
Mentions
22
in this week’s run
Share of voice
4.1%
of AI mentions in Email Marketing

Visibility score trend

Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.

Now11%
30-day change—
High · low11% · 11%
Rank#11
0%25%50%75%100%Nov 2Kit 11%

Changes appear after the second weekly run in Email Marketing. Mailchimp leads the category at 45.4%.

AI mentions & citations

Recent answers that name Kit

All prompts

Is there a free email marketing platform for small teams?

Learn more on Kit.[](https://google.com/goto?url=CAEScwHrOzAVDdsgvX1jPvcOyt4jMsqPRpI0k5IROx9L9UuphtiZnWnQ5VXrBhrpgVw8cObATrqUjmmjrUnx-F359ldXbmrGIirEoo30foEumWvOSMOXmLZaw2qGxqIs2iqB1KlclqbTtxJziWuYs62TfEAcU)

Google AI Mode · run of Nov 2

Which email marketing platform has transparent pricing?

Kit (formerly ConvertKit) — Known for a clean subscriber-based scaling model with clear toggles on their calculator.

Google AI Mode · run of Nov 2

Which Email Marketing tools offer annual discounts?

Best straightforward annual savings: Selzy, Moosend, Kit, and GetResponse.

Perplexity · run of Nov 2

Which email marketing platform has transparent pricing?

ChatGPT · run of Nov 2

Which Email Marketing tools offer annual discounts?

ChatGPT · run of Nov 2

Most affordable email marketing platform that is still reliable

Perplexity · run of Nov 2

Where can I sign up for an email marketing platform?

Kit — designed for creators and newsletters, with a 14-day trial and no credit card required.

Perplexity · run of Nov 2

Is there a free email marketing platform for small teams?

ChatGPT · run of Nov 2

Products & features

What Kit sells

Kit email marketing

Email marketing and newsletters.

Visual automation builder

Visual workflow automation.

Landing pages

Landing pages for audience capture.

Audience tools

Audience segmentation and tagging, with analytics.

Digital product sales

Selling digital products and paid newsletters in one tool.

Kit App Store

App ecosystem with third-party and AI-powered apps.

Strengths engines cite

  • Clean subscriber-based scaling model with clear pricing toggles
  • Designed for creators and newsletters
  • 14-day free trial with no credit card required
  • Free plan available
  • Best for creators, writers, and bloggers

Target market & buyers

IndustryPrimary use case
Creator economyEmail newsletters, digital product sales and paid newsletters

Funding & recent developments

Funding

RoundYearAmount
Angel investment (per PitchBook)2016$2M
Customer investors (founder blog post, software access instead of equity)2016$2M
Seed2016$3M
Latest known roundTotal raised
Seed—

Recent developments

  1. Oct 2026SecuritySecond WordPress plugin flaw (CVE-2026-27063)

    A second plugin flaw was published October 29, 2026 and fixed in version 3.4.8.

  2. Sep 2026ProductPrice increases across paid tiers

    A review site reports that Kit raised prices across its paid tiers in September 2026.

  3. Jul 2026SecurityWordPress plugin missing-authorization flaw (CVE-2026-65472)

    A missing-authorization flaw in the Kit WordPress plugin was published July 22, 2026 and fixed in a later version.

Competitive landscape

How Kit compares with its top three alternatives

All alternatives

Kit most often appears alongside Brevo, MailerLite, Mailchimp in AI answers.

vsKit vs Brevo11% vs 41.2% visibility · Brevo leadsFull comparison vsKit vs MailerLite11% vs 29.8% visibility · MailerLite leadsFull comparison vsKit vs Mailchimp11% vs 45.4% visibility · Mailchimp leadsFull comparison
BrandVisibilityShare of voicevs last weekStarting price
Kit11%4.1%NewPricing not available
Brevo41.2%9.9%NewFree plan
MailerLite29.8%7.2%NewFree plan
Mailchimp45.4%9.6%NewFree plan
ActiveCampaign44%9.3%NewContact sales

What AI answers say

Sentiment and themes from the answers that mention this brand

Reviews

Positive 39% · Neutral 44% · Mixed 17% of 23 engine answers that mention Kit

Praised for

  • Clean subscriber-based scaling model with clear pricing toggles
  • Designed for creators and newsletters
  • 14-day free trial with no credit card required
  • Free plan available
  • Best for creators, writers, and bloggers

Criticised for

    Cite as: SlateIndex, “Kit AI visibility profile”, https://slateindex.ai/brand/kit, data of Nov 2, 2026. Licence: CC BY 4.0.