Google Analytics vs SE Ranking
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
Google Analytics is the stronger AI pick in Web Analytics: it has a visibility score of 68.6 versus 0.7 for SE Ranking, and ranks ahead in 0% of the answers that name both.
Choose Google Analytics if…
- You want the brand AI engines rank higher (68.6 vs 0.7)
- You need ISO 27001 coverage
- You prefer a larger, established vendor (5,000+ employees)
- Free for standard web analytics use
Choose SE Ranking if…
- AI answers describe it more positively (66% vs 26% positive)
- Strong value for agencies and mid-market teams
- Full-stack suite with rank tracking, audits and competitor analysis
- Transparent, published pricing
AI visibility side by side
Latest weekly run · Nov 2
| Metric | Google Analytics | SE Ranking |
|---|---|---|
| Visibility score | 68.6% | 0.7% |
| Change vs last week | New | New |
| Rank in Web Analytics | #1 | #35 |
| Share of voice | 12.9% | 0.2% |
| Mentions this run | 64 | 1 |
| Positive in AI answers | 26% | 66% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
Google Analytics 0pp · SE Ranking 0pp over 0 weekly runs.
Engine by engine
Google Analytics leads on 3 of 3 engines
Head to head in AI answers
1 engine answers name both brands
| Prompt | Engine | Google Analytics | SE Ranking |
|---|---|---|---|
| Which Web Analytics tools offer annual discounts? | Perplexity | #9 | #4 |
Features, pricing & fit
| Dimension | Google Analytics | SE Ranking |
|---|---|---|
| Pricing model | — | Flat tiers |
| Entry price | — | $129 / mo |
| Free plan | — | No · 14-day trial |
| Deployment | — | Cloud-based |
| Compliance | ISO 27001 | — |
| Support | — | Help Center and Academy resources, Chat and email support, Customer Success support on higher-tier plans, Personalized onboarding on Growth plan |
| Founded | 2005 | — |
| Headquarters | Mountain View, California | — |
| Employees | 5,000+ | 201–500 |
| Funding | — | Growth/VC (lead: Digital Future) |
| Best for | — | Agencies and in-house SEO teams |
Plans side by side
Google Analytics
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
Google Analytics
- Free for standard web analytics use
- Industry standard and most widely used web analytics tool
- Useful for web traffic, acquisition and marketing attribution
- Integrates with Google Search Console, Google Ads and BigQuery
- Shows organic traffic, conversions and revenue from search
- Not well suited to in-app product behaviour analytics
- Complexity, data sampling and privacy compliance hurdles
- Pageview-centric model outgrown by growing products
SE Ranking
- Strong value for agencies and mid-market teams
- Full-stack suite with rank tracking, audits and competitor analysis
- Transparent, published pricing
- Discounts and 14-day free trial
- Strong user ratings and reviews
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “Google Analytics vs SE Ranking”, https://slateindex.ai/compare/google-analytics-vs-se-ranking, data of Nov 2, 2026. Licence: CC BY 4.0.