SE Ranking vs Semrush

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Semrush is the stronger AI pick in SEO Tools: it has a visibility score of 64.3 versus 27.6 for SE Ranking, and ranks ahead in 77% of the answers that name both.

Choose SE Ranking if…

You want a lower entry price ($129 vs $139)
AI answers describe it more positively (66% vs 49% positive)
Strong value for agencies and mid-market teams
Full-stack suite with rank tracking, audits and competitor analysis

Choose Semrush if…

You want the brand AI engines rank higher (64.3 vs 27.6)
You want a free plan to start
You prefer a larger, established vendor (1,001–5,000 employees)
Widely recommended as a top-tier all-in-one platform for broad suites

AI visibility side by side

Latest weekly run · Nov 2

Metric	SE Ranking	Semrush
Visibility score	27.6%	64.3%
Change vs last week	New	New
Rank in SEO Tools	#4	#1
Share of voice	7.3%	12.3%
Mentions this run	37	63
Positive in AI answers	66%	49%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

SE Ranking 0pp · Semrush 0pp over 0 weekly runs.

Engine by engine

Semrush leads on 3 of 3 engines

ChatGPT

27.2%

77%

AI Mode

30.6%

64.3%

Perplexity

25%

51.7%

SE RankingSemrush

Head to head in AI answers

35 engine answers name both brands

8SE Ranking ranked higher

27Semrush ranked higher

Prompt	Engine	SE Ranking	Semrush
How do I choose an SEO tool for a mid-market team?	AI Mode	#8	#5
How do I choose an SEO tool for a mid-market team?	Perplexity	#5	#3
What are the best SEO Tools tools in 2026?	ChatGPT	#6	#2
What are the best SEO Tools tools in 2026?	Perplexity	#5	#2
Top SEO tool options for B2B SaaS companies	ChatGPT	#7	#1
Top SEO tool options for B2B SaaS companies	AI Mode	#4	#2
Top SEO tool options for B2B SaaS companies	Perplexity	#8	#3
Best SEO tool for startups	ChatGPT	#4	#3
Best SEO tool for startups	AI Mode	#4	#7
Best SEO tool for startups	Perplexity	#4	#5
Which SEO tool has the best reviews?	ChatGPT	#1	#2
Which SEO tool has the best reviews?	AI Mode	#1	#4

Features, pricing & fit

Dimension	SE Ranking	Semrush
Pricing model	Flat tiers	Flat tiers
Entry price	$129 / mo	Free; paid from $139 / mo
Free plan	No · 14-day trial	Yes
Deployment	Cloud-based	—
Support	Help Center and Academy resources, Chat and email support, Customer Success support on higher-tier plans, Personalized onboarding on Growth plan	Help Center and Basic Onboarding, Enterprise SLA and 24/7 support, Dedicated account manager
Founded	—	2008
Headquarters	—	Boston, MA
Employees	201–500	1,001–5,000
Funding	Growth/VC (lead: Digital Future)	IPO
Best for	Agencies and in-house SEO teams	Freelancers and small businesses through to agencies and enterprises managing multiple brands, regions and teams.