Hex vs ThoughtSpot

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

ThoughtSpot is the stronger AI pick in Business Intelligence: it has a visibility score of 20 versus 1.9 for Hex, and ranks ahead in 0% of the answers that name both.

Choose Hex if…

AI answers describe it more positively (67% vs 50% positive)
You need SOC 2 Type II or SOC 1 Type II coverage
Suited to technical, data-heavy founders

Choose ThoughtSpot if…

You want the brand AI engines rank higher (20 vs 1.9)
You want a lower entry price ($25 vs $36)
You need SOC 1 or SOC 2 or SOC 3 or ISO 27001 or CSA STAR or EU-US DPF or Swiss-US DPF or UK Extension to EU-US DPF or CCPA coverage
You prefer a larger, established vendor (501–1,000 employees)

AI visibility side by side

Latest weekly run · Nov 2

Metric	Hex	ThoughtSpot
Visibility score	1.9%	20%
Change vs last week	New	New
Rank in Business Intelligence	#25	#7
Share of voice	0.6%	6.5%
Mentions this run	3	33
Positive in AI answers	67%	50%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

Hex 0pp · ThoughtSpot 0pp over 0 weekly runs.

Engine by engine

ThoughtSpot leads on 3 of 3 engines

ChatGPT

1.3%

18.1%

AI Mode

4.3%

24.3%

Perplexity

17.6%

HexThoughtSpot

Head to head in AI answers

1 engine answers name both brands

1Hex ranked higher

0ThoughtSpot ranked higher

Prompt	Engine	Hex	ThoughtSpot
How much does a business intelligence tool cost per month?	AI Mode	#5	#6

Features, pricing & fit

Dimension	Hex	ThoughtSpot
Pricing model	Per seat	Per seat
Entry price	Free; paid from $36 per seat / mo	Free; paid from $25 per seat / mo
Free plan	Yes	Yes
Deployment	Multi-tenant cloud on AWS, with EU multi-tenant and single-tenant options	Deploy in your region, with dedicated single-tenant and customer-managed key options
Integrations	30+	30+
Compliance	SOC 2 Type II, HIPAA, GDPR, SOC 1 Type II	SOC 1, SOC 2, SOC 3, ISO 27001, CSA STAR, HIPAA, GDPR, EU-US DPF, Swiss-US DPF, UK Extension to EU-US DPF, CCPA
Support	Email, In-product messenger, Technical documentation, Slack and Microsoft Teams with Enterprise SLA	Enterprise Support with 1 hr SLA, Support Center, Community, Documentation
Founded	2019	2012
Headquarters	San Francisco, CA, United States	Mountain View, California, US
Employees	51–200	501–1,000
Funding	Series D	Series F-1 · $674M raised
Best for	Data teams and business users who need self-serve analytics with trusted, governed answers	Business leaders, data leaders and analysts, and product teams or developers who need governed analytics available to everyone in the business