Hex

New

The Analytics platform for humans and agents

Business IntelligenceSan Francisco, CA, United States51–200 employeesFounded 2019

#25 of 47 in Business Intelligence2,000 customers (per hex.tech)67% positive in AI answers

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Visibility score

1.9%

New vs last week

Weekly run · Nov 2

Data collected Nov 2, 2026·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run Nov 9, 2026

Hex ranks #25 of 47 in Business Intelligence with an AI visibility score of 1.9 (SlateIndex, Nov 2, 2026).
Hex is most visible on Google AI Mode (4.3) and least on Perplexity (0).
AI engines name Hex in 2 of the 30 Business Intelligence buyer prompts SlateIndex tracks.
basedash.com is the source AI engines cite most in answers about Hex, with 2 citations.

About

Company details for Hex

Hex is an AI analytics platform for business intelligence. Anyone can ask questions in plain language and get answers grounded in an organization's metrics and context, with access governed by the workspace. Data teams work in notebooks, publish data apps and dashboards, and query their existing warehouse. It ranks #25 of 47 in Business Intelligence on SlateIndex and has a visibility score of 1.9 in the latest weekly run.

Founded in 2019 and headquartered in San Francisco, CA, United States, the company employs 51–200 people. Its differentiator: answers grounded in the organization's own context and governed data models, with every answer auditable.

Website: hex.tech
Categories: Business Intelligence
Company size: 51–200 employees
Headquarters: San Francisco, CA, United States
Founded: 2019
Company type: Private, venture-backed
Funding: Series D
Customers: 2,000 · per hex.tech/about
Pricing: Free; paid from $36 per seat / mo · per seat
Free trial: Free plan available
Deployment: Multi-tenant cloud on AWS, with EU multi-tenant and single-tenant options
Integrations: 30+ native
Compliance: SOC 2 Type II, HIPAA, GDPR, SOC 1 Type II
Support: Email, In-product messenger, Technical documentation, Slack and Microsoft Teams with Enterprise SLA, Dedicated Customer Engineer for Enterprise

LinkedIn · linkedin.com/company/hex-technologies X · x.com/hexanalytics YouTube · youtube.com/@_hex_tech GitHub · github.com/hex-inc

Read from linkedin.com, hex.tech, g2.com, trust.hex.tech, dailydropout.fyi · refreshed Nov 2, 2026.

AI visibility

Latest weekly run · Nov 2 · next run Nov 9

Visibility score

1.9%

across Business Intelligence answers, weighted by position

ChatGPT1.3%

AI Mode4.3%

Perplexity0%

Change

New

vs last week’s run

Category rank

#25 of 47

in Business Intelligence

Mentions

in this week’s run

Share of voice

0.6%

of AI mentions in Business Intelligence

Visibility score trend

Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.

Now1.9%

30-day change—

High · low1.9% · 1.9%

Rank#25

Changes appear after the second weekly run in Business Intelligence. Microsoft Power BI leads the category at 74.2%.

Media

Website and product screenshots for Hex

All media

Home page

Pricing page

AI mentions & citations

Recent answers that name Hex

All prompts

Best business intelligence tool for startups

Hex — Best for technical/data-heavy founders

Google AI Mode · run of Nov 2

How much does a business intelligence tool cost per month?

Hex / ThoughtSpot / Amazon QuickSight : Mid-tier team plans range roughly from $36 to $500+ per month depending on author/editor seat counts and AI query…

Google AI Mode · run of Nov 2

Best business intelligence tool for startups

SaaS startup: Metabase or Hex.

ChatGPT · run of Nov 2

Products & features

What Hex sells

Threads

Conversational analytics where users ask questions in plain language and get answers grounded in endorsed semantic models.

Notebook Agent

AI agent inside Hex notebooks that builds charts, reports and queries, and can also be mentioned from Slack.

Notebooks

Collaborative analysis workspace for SQL and Python work on live warehouse queries.

Explore

No-code visual exploration and drill-down of tables and charts.

Context Studio

Shows what people ask agents and lets data teams manage the context agents use.

Evals

Tests agent answers against expected results and rubrics.

Strengths engines cite

Suited to technical, data-heavy founders

Target market & buyers

Data teams and business users at companies from AI labs to regulated banks

Notable customers include Notion, StubHub, ClickUp, LangChain, PandaDoc, Brex, Neo Financial, Customer.io.

Industry	Primary use case
Technology & Software	Notebook Agent lets non-data-scientists self-serve data questions, and data scientists build customer expansion, churn and renewal models

Funding & recent developments

Funding

Round	Year	Amount
Seed	2020	$6M
Series A	2021	$16M
Series B	2022	$52M
Series B extension	2023	$28M
Series C	2025	$70M
Series D	2026	$100M

Latest known round	Total raised
Series D	—

Recent developments

Oct 2026Funding$100M Series D at $1.2B valuation
Hex raised a $100M Series D led by PeakXV and 137 Ventures, announced alongside Hex 4.0.
Oct 2026ProductHex 4.0 launch
Hex released a rebuilt platform aimed at AI agents, announced with its Series D.

Competitive landscape

How Hex compares with its top three alternatives

All alternatives

Hex most often appears alongside Microsoft Power BI, Metabase, Tableau in AI answers.

vsHex vs Microsoft Power BI1.9% vs 74.2% visibility · Microsoft Power BI leadsFull comparison vsHex vs Metabase1.9% vs 21.7% visibility · Metabase leadsFull comparison vsHex vs Tableau1.9% vs 55.2% visibility · Tableau leadsFull comparison

Brand	Visibility	Share of voice	vs last week	Starting price
Hex	1.9%	0.6%	New	Free plan
Microsoft Power BI	74.2%	13.2%	New	Pricing not available
Metabase	21.7%	5.2%	New	Free plan
Tableau	55.2%	11.6%	New	Pricing not available
Zoho	44.8%	12.5%	up+5.4%	Pricing not available