HockeyStackThe Command Center for B2B Revenue Teams.
vs
Parse.lyOwn your audience. Own your future.
Comparison · Web Analytics · weekly run Nov 2
HockeyStack vs Parse.ly
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
HockeyStack is the stronger AI pick in Web Analytics: it has a visibility score of 2.1 versus 0 for Parse.ly.
Choose HockeyStack if…
- You want the brand AI engines rank higher (2.1 vs 0)
- Connects marketing touchpoints to product usage, revenue, and churn data
- Built specifically for B2B SaaS
- Does not require a large data engineering team
Choose Parse.ly if…
- You need SOC 2 or ISO 27001 or GDPR or CCPA coverage
- You prefer a larger, established vendor (1,001–5,000 employees)
AI visibility side by side
Latest weekly run · Nov 2
| Metric | HockeyStack | Parse.ly |
|---|---|---|
| Visibility score | 2.1% | 0% |
| Change vs last week | New | New |
| Rank in Web Analytics | #25 | #42 |
| Share of voice | 0.6% | 0% |
| Mentions this run | 3 | 0 |
| Positive in AI answers | — | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
HockeyStack 0pp · Parse.ly 0pp over 0 weekly runs.
Engine by engine
HockeyStack leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
HockeyStackParse.ly
Head to head in AI answers
0 engine answers name both brands
0HockeyStack ranked higher
0Parse.ly ranked higher
Features, pricing & fit
| Dimension | HockeyStack | Parse.ly |
|---|---|---|
| Deployment | — | Cloud-based |
| Compliance | — | SOC 2, ISO 27001, GDPR, CCPA |
| Support | Hands-on support from the customer success team | — |
| Founded | 2021 | 2009 |
| Headquarters | San Francisco, California, United States | San Francisco |
| Employees | 51–200 | 1,001–5,000 |
| Funding | Round announced April 2026 · $50M raised | Series A · $13M raised |
| Best for | Marketing leaders, GTM operations and sales leaders at B2B companies that need one view of pipeline across marketing and sales data | Newsrooms, publishers and marketing teams that want to understand content performance and build reader loyalty. |
Pros and cons
Themes from the AI answers that mention each brand
HockeyStack
- Connects marketing touchpoints to product usage, revenue, and churn data
- Built specifically for B2B SaaS
- Does not require a large data engineering team
- Suited to connecting campaigns to pipeline and closed-won revenue
Parse.ly
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “HockeyStack vs Parse.ly”, https://slateindex.ai/compare/hockeystack-vs-parse-ly, data of Nov 2, 2026. Licence: CC BY 4.0.