HockeyStack
NewThe Command Center for B2B Revenue Teams.
#25 of 45 in Web Analytics200 customers (per hockeystack.com)
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
- HockeyStack ranks #25 of 45 in Web Analytics with an AI visibility score of 2.1 (SlateIndex, Nov 2, 2026).
- HockeyStack is most visible on Google AI Mode (3.7) and least on ChatGPT (0.9).
- AI engines name HockeyStack in 1 of the 30 Web Analytics buyer prompts SlateIndex tracks.
- amplitude.com is the source AI engines cite most in answers about HockeyStack, with 2 citations.
About
Company details for HockeyStack
HockeyStack is a B2B revenue data platform that unifies marketing, product and sales data. It offers multi-touch attribution with 9 models, cookieless buyer journey tracking, lift reporting and no-code custom dashboards. Its Odin AI analyst answers questions in plain English and recommends next steps. It ranks #25 of 45 in Web Analytics on SlateIndex and has a visibility score of 2.1 in the latest weekly run.
Founded in 2021 and headquartered in San Francisco, California, United States, the company employs 51–200 people. It has raised about $50M. Its differentiator: cookieless tracking of the full buyer journey combined with lift reporting that measures incremental impact.
- Website
- hockeystack.com
- Categories
- Web Analytics
- Company size
- 51–200 employees
- Headquarters
- San Francisco, California, United States
- Founded
- 2021
- Company type
- Private, venture-backed
- Funding
- Round announced April 2026 · $50M raised
- Customers
- 200 · per hockeystack.com/about
- Support
- Hands-on support from the customer success team
Read from linkedin.com, g2.com, hockeystack.com, prnewswire.com, thesaasnews.com · refreshed Nov 2, 2026.
AI visibility
Latest weekly run · Nov 2 · next run Nov 9
Visibility score trend
Weekly runs over the last 60 days, with up to 7 competitors. Click a name to hide or show its line.
Changes appear after the second weekly run in Web Analytics. Google Analytics leads the category at 68.6%.
Media
Website and product screenshots for HockeyStack
AI mentions & citations
Recent answers that name HockeyStack
Top web analytics tool options for B2B SaaS companies
HockeyStack: Built specifically for B2B SaaS, it connects top-of-funnel marketing touchpoints directly to product usage, revenue, and churn data without requiring a massive data engineering team.
Top web analytics tool options for B2B SaaS companies
Add a revenue-attribution platform such as Dreamdata or HockeyStack when connecting campaigns to pipeline and closed-won revenue matters.
Top web analytics tool options for B2B SaaS companies
HockeyStack — Revenue attribution
Products & features
What HockeyStack sells
Attribution
Multi-touch attribution that compares models side by side.
Buyer Journeys
Visual view of every interaction from first touch to closed-won.
Lift Reporting
Compares exposed and unexposed accounts to measure the incremental impact of campaigns.
Odin
AI analyst that answers questions in plain English and recommends next steps.
Atlas
Data foundation that ingests, unifies and categorizes GTM data from CRM, marketing automation, ad platforms and warehouses.
HockeyStack Agents
AI agents that surface forward-looking recommendations and next best actions for each segment.
Strengths engines cite
- Connects marketing touchpoints to product usage, revenue, and churn data
- Built specifically for B2B SaaS
- Does not require a large data engineering team
- Suited to connecting campaigns to pipeline and closed-won revenue
Target market & buyers
B2B revenue teams, from mid-market to enterprise, spanning PLG and sales-led motions
Notable customers include 8x8, Yext, DataRobot, Dice, ActiveCampaign, Firstup, Airbyte, Rakuten.
Funding & recent developments
Funding
| Round | Year | Amount |
|---|---|---|
| Seed | 2023 | $3M |
| Series A | 2025 | $20M |
| Round announced April 2026 | 2026 | — |
| Latest known round | Total raised |
|---|---|
| Round announced April 2026 | $50M |
Recent developments
- Jun 2026ProductProduct post on building on ClickHouse
Published a product post about building on ClickHouse.
- Apr 2026FundingHockeyStack raises funding and announces Revenue Agents for the Enterprise
Announced a new round that brings total funding to over $50M, alongside Revenue Agents for enterprise teams.
- Apr 2026ProductNew in-app homepage with Odin AI analyst
Launched a new in-app homepage featuring the Odin AI analyst.
- Jan 2026ProductProduct post on Blueprint
Published a product post on Blueprint, the proprietary machine learning model.
Competitive landscape
How HockeyStack compares with its top three alternatives
HockeyStack most often appears alongside Amplitude, Mixpanel, PostHog in AI answers.
| Brand | Visibility | Share of voice | vs last week | Starting price |
|---|---|---|---|---|
| HockeyStack | 2.1% | 0.6% | New | Pricing not available |
| Amplitude | 79.4% | 16.4% | up+2.7% | Free plan |
| Mixpanel | 77% | 16% | up+2.4% | Free plan |
| PostHog | 56.6% | 14.1% | up+1.2% | Free plan |
| Google Analytics | 68.6% | 12.9% | New | Pricing not available |
Cite as: SlateIndex, “HockeyStack AI visibility profile”, https://slateindex.ai/brand/hockeystack, data of Nov 2, 2026. Licence: CC BY 4.0.