HockeyStack vs Smartlook
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
HockeyStack is the stronger AI pick in Web Analytics: it has a visibility score of 2.1 versus 0.3 for Smartlook.
Choose HockeyStack if…
- You want the brand AI engines rank higher (2.1 vs 0.3)
- Connects marketing touchpoints to product usage, revenue, and churn data
- Built specifically for B2B SaaS
- Does not require a large data engineering team
Choose Smartlook if…
No clear advantage in the published data.
AI visibility side by side
Latest weekly run · Nov 2
| Metric | HockeyStack | Smartlook |
|---|---|---|
| Visibility score | 2.1% | 0.3% |
| Change vs last week | New | New |
| Rank in Web Analytics | #25 | #39 |
| Share of voice | 0.6% | 0.2% |
| Mentions this run | 3 | 1 |
| Positive in AI answers | — | 0% |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
HockeyStack 0pp · Smartlook 0pp over 0 weekly runs.
Engine by engine
HockeyStack leads on 2 of 3 engines
Head to head in AI answers
0 engine answers name both brands
Features, pricing & fit
| Dimension | HockeyStack | Smartlook |
|---|---|---|
| Deployment | — | Cloud |
| Support | Hands-on support from the customer success team | Online support until the Last Day of Support, Dedicated Account Manager, Email support@smartlook.com, Self-support documentation |
| Founded | 2021 | — |
| Headquarters | San Francisco, California, United States | — |
| Employees | 51–200 | — |
| Funding | Round announced April 2026 · $50M raised | Series A · $4M raised |
| Best for | Marketing leaders, GTM operations and sales leaders at B2B companies that need one view of pipeline across marketing and sales data | Teams that need to understand why users act as they do on websites and mobile apps, including enterprises with multiple teams. |
Pros and cons
Themes from the AI answers that mention each brand
HockeyStack
- Connects marketing touchpoints to product usage, revenue, and churn data
- Built specifically for B2B SaaS
- Does not require a large data engineering team
- Suited to connecting campaigns to pipeline and closed-won revenue
Smartlook
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “HockeyStack vs Smartlook”, https://slateindex.ai/compare/hockeystack-vs-smartlook, data of Nov 2, 2026. Licence: CC BY 4.0.