HockeyStackThe Command Center for B2B Revenue Teams.
vs
SnowplowThe Real-Time Customer Context Layer for AI
Comparison · Web Analytics · weekly run Nov 2
HockeyStack vs Snowplow
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
HockeyStack is the stronger AI pick in Web Analytics: it has a visibility score of 2.1 versus 0 for Snowplow.
Choose HockeyStack if…
- You want the brand AI engines rank higher (2.1 vs 0)
- Connects marketing touchpoints to product usage, revenue, and churn data
- Built specifically for B2B SaaS
- Does not require a large data engineering team
Choose Snowplow if…
- You need ISO 27001 or SOC 2 Type 2 or ISO/IEC 42001:2023 coverage
AI visibility side by side
Latest weekly run · Nov 2
| Metric | HockeyStack | Snowplow |
|---|---|---|
| Visibility score | 2.1% | 0% |
| Change vs last week | New | New |
| Rank in Web Analytics | #25 | #44 |
| Share of voice | 0.6% | 0% |
| Mentions this run | 3 | 0 |
| Positive in AI answers | — | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
HockeyStack 0pp · Snowplow 0pp over 0 weekly runs.
Engine by engine
HockeyStack leads on 3 of 3 engines
ChatGPT
AI Mode
Perplexity
HockeyStackSnowplow
Head to head in AI answers
0 engine answers name both brands
0HockeyStack ranked higher
0Snowplow ranked higher
Features, pricing & fit
| Dimension | HockeyStack | Snowplow |
|---|---|---|
| Pricing model | — | Usage-based |
| Entry price | — | Contact sales |
| Free plan | — | No · 14-day trial |
| Deployment | — | Private Managed Cloud in the customer's own AWS, GCP or Azure account, or a fully managed Cloud deployment hosted by Snowplow |
| Compliance | — | ISO 27001, SOC 2 Type 2, ISO/IEC 42001:2023 |
| Support | Hands-on support from the customer success team | 24/7 customer support, Technical Services |
| Founded | 2021 | 2012 |
| Headquarters | San Francisco, California, United States | London, United Kingdom |
| Employees | 51–200 | 51–200 |
| Funding | Round announced April 2026 · $50M raised | Venture capital round (investor not attributed) · $55M raised |
| Best for | Marketing leaders, GTM operations and sales leaders at B2B companies that need one view of pipeline across marketing and sales data | Digital-first companies whose product and data teams build on trusted, first-party behavioral data |
Plans side by side
HockeyStack
Pricing not available.
Pros and cons
Themes from the AI answers that mention each brand
HockeyStack
- Connects marketing touchpoints to product usage, revenue, and churn data
- Built specifically for B2B SaaS
- Does not require a large data engineering team
- Suited to connecting campaigns to pipeline and closed-won revenue
Snowplow
Profile in progress.
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “HockeyStack vs Snowplow”, https://slateindex.ai/compare/hockeystack-vs-snowplow, data of Nov 2, 2026. Licence: CC BY 4.0.