iContactEasy email marketing software for your small business
vs
MailPoetBetter Email for WordPress-Powered Websites.
Comparison · Email Marketing · weekly run Nov 2
iContact vs MailPoet
Which one do AI engines recommend, and how do they differ on price, fit and features?
The short answer
iContact is the stronger AI pick in Email Marketing: it has a visibility score of 0.7 versus 0.3 for MailPoet.
Choose iContact if…
- You want the brand AI engines rank higher (0.7 vs 0.3)
- You prefer a larger, established vendor (51–200 employees)
Choose MailPoet if…
- You need GDPR compliant (vendor claim) coverage
AI visibility side by side
Latest weekly run · Nov 2
| Metric | iContact | MailPoet |
|---|---|---|
| Visibility score | 0.7% | 0.3% |
| Change vs last week | New | New |
| Rank in Email Marketing | #39 | #41 |
| Share of voice | 0.2% | 0.2% |
| Mentions this run | 1 | 1 |
| Positive in AI answers | — | — |
The stronger value in each row is marked with a ✓.
Visibility score trend
Weekly runs over the last 60 days
iContact 0pp · MailPoet 0pp over 0 weekly runs.
Engine by engine
iContact leads on 1 of 3 engines
ChatGPT
AI Mode
Perplexity
iContactMailPoet
Head to head in AI answers
0 engine answers name both brands
0iContact ranked higher
0MailPoet ranked higher
Features, pricing & fit
| Dimension | iContact | MailPoet |
|---|---|---|
| Pricing model | — | Usage-based |
| Entry price | — | Contact sales |
| Free plan | — | Yes |
| Deployment | Cloud-based | WordPress plugin, hosted on the customer's own WordPress site. Sending runs through the MailPoet Sending Service, the host, or a third-party SMTP provider. |
| Compliance | — | GDPR compliant (vendor claim) |
| Support | Dedicated customer service team, Deliverability specialists | WordPress forums, MailPoet Knowledge Base, Priority email support on paid plans, Support by email or from the WordPress admin |
| Founded | 2003 | 2011 |
| Headquarters | Morrisville, NC | Marseille, France |
| Employees | 51–200 | 11–50 |
| Funding | Series B (JMI Equity) | — |
| Best for | Small and independent businesses that want to send marketing email without prior marketing experience | Bloggers, small businesses and WooCommerce stores that run their email marketing from WordPress. |
Plans side by side
iContact
Pricing not available.
MailPoet
Starter$0month
BusinessCustommonth, priced by number of subscribers
AgencyCustommonth, priced by number of subscribers
CreatorCustommonth, priced by number of subscribers
Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run
Cite as: SlateIndex, “iContact vs MailPoet”, https://slateindex.ai/compare/icontact-vs-mailpoet, data of Nov 2, 2026. Licence: CC BY 4.0.