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WaveClear books. Confident decisions.
Comparison · Payroll · weekly run Nov 3

Justworks vs Wave

Which one do AI engines recommend, and how do they differ on price, fit and features?

The short answer

Justworks is the stronger AI pick in Payroll: it has a visibility score of 5.1 versus 2.3 for Wave, and ranks ahead in 50% of the answers that name both.

Choose Justworks if…

  • You want the brand AI engines rank higher (5.1 vs 2.3)
  • You want a lower entry price ($8 vs $19)
  • You need IRS CPEO certification (2017) or ESAC accreditation (2020) coverage
  • You prefer a larger, established vendor (1,001–5,000 employees)

Choose Wave if…

  • You want a free plan to start
  • AI answers describe it more positively (38% vs 30% positive)
  • Flat tiers pricing suits your budget better than per seat
  • Free accounting and invoicing for micro-businesses

AI visibility side by side

Latest weekly run · Nov 3

Metric Justworks Wave
Visibility score5.1%2.3%
Change vs last weekNewNew
Rank in Payroll#18#23
Share of voice2.2%0.9%
Mentions this run104
Positive in AI answers30%38%

The stronger value in each row is marked with a ✓.

Visibility score trend

Weekly runs over the last 60 days

0%25%50%75%100%Nov 3Justworks 5%

Justworks 0pp · Wave 0pp over 0 weekly runs.

Engine by engine

Justworks leads on 3 of 3 engines

ChatGPT
3.3%
2.6%
AI Mode
5%
2%
Perplexity
6.8%
2.2%
JustworksWave

Head to head in AI answers

2 engine answers name both brands

1Justworks ranked higher
1Wave ranked higher

Features, pricing & fit

DimensionJustworksWave
Pricing modelPer seatFlat tiers
Entry price$8 per seat / moFree; paid from $19 / mo
Free planNoYes
Onboarding feeIncluded—
DeploymentSaaSCloud-based web application with a mobile app
Integrations30+—
ComplianceIRS CPEO certification (2017), ESAC accreditation (2020)—
Support24/7 support, Phone support, Chat support, Dedicated HR consultingLive chat and email support, Monday to Friday 9 AM to 4:45 PM Eastern, Wave Advisors bookkeeping and coaching (paid add-on)
Founded20132009
HeadquartersNew York City, NYToronto, Ontario, Canada
Employees1,001–5,000201–500
FundingSeries B · $130M raisedSeries D
Best forSmall businesses that want payroll, benefits, HR and compliance in one platform, with human support.Freelancers, solopreneurs, contractors and consultants who run small businesses and want simple books and invoicing without accounting expertise

Plans side by side

Justworks

Payroll$8per employee per month, plus $50/month base fee
PEO Basic$79per employee per month, no base fee
PEO Plus$124per employee per month, no base fee
Global EOR$599per employee per month, no base fee
Justworks pricing

Wave

Starter$0month
Pro$19month per business (billed monthly); $190/year billed annually
Wave Advisors$149month (starting at)
Wave pricing

Pros and cons

Themes from the AI answers that mention each brand

Justworks

  • Co-employment PEO model for HR and compliance
  • Enterprise-grade health insurance for small companies
  • Published per-employee pricing tiers
  • Outsourced HR administration
  • Strong shortlist option for payroll and HR

    Wave

    • Free accounting and invoicing for micro-businesses
    • Well suited to freelancers and very small businesses
    • Ongoing free plan rather than a time-limited trial
    • Affordable and reliable for small businesses
    • Clear public pricing
    • Free plan mainly suits a single user, not teams
    • Free products offer fewer controls and growth features

    Data collected ·ChatGPT, Perplexity, Google AI Mode·coverage 100%·next run

    Cite as: SlateIndex, “Justworks vs Wave”, https://slateindex.ai/compare/justworks-vs-wave, data of Nov 3, 2026. Licence: CC BY 4.0.